Brightcove and TubeMogul Partner to Provide Online Video Analytics

Posted by Derrick on December 31, 2009 under Video Streaming and Compression | Comments are off for this article

Brightcove Inc., the leading online video platform, and TubeMogul, the leading distribution and analytics service for online video, announced a strategic alliance to collaborate on next-generation technology that will increase the overall value of online video content by providing in-depth insight into viewer engagement and behavior. As part of the broad-based alliance, Brightcove has licensed TubeMogul’s InPlay technology to power the analytics in the Brightcove 4 platform and deliver flexible, best-in-class analytics to Brightcove’s worldwide customer base.

“In today’s new era of video ubiquity on the Web, all organizations need a deep understanding of how their video content is being consumed in order to generate additional value from their online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Together with TubeMogul, we’re providing our worldwide customer base with access to next-generation analytics technologies that will help these organizations to deliver more impactful, engaging video content. We are proud to partner with TubeMogul given the company’s success and impressive analytics solutions, and we look forward to collaborating to deliver more advanced technologies and services in the future.”

Through this strategic alliance, Brightcove and TubeMogul now provide the most comprehensive solution for video publishing, distribution, and analytics to address the full spectrum of customer segments. Already a market leader amongst the largest media companies and brand marketers in the world, Brightcove’s recent introduction of Brightcove 4 brings the platform within reach for every professional website project or organization. Having established itself as the leading distribution and analytics platform for hundreds of thousands of independent content producers, interactive agencies, and Web marketers, TubeMogul is increasingly serving large consumer brands and other organizations. Together, the companies deliver centralized insight into online video initiatives that will enable customers to broaden and diversify their content and increase monetization opportunities.

“Our collaboration with Brightcove will help customers ranging from the largest media companies in the world to small brand marketers to optimize the performance of their video content and drive additional business value for their online video initiatives,” said Brett Wilson, chief executive officer and co-founder at TubeMogul. “These in-depth analytics and comprehensive statistics will directly impact the kind of video content that is being rolled out across some of the most popular Web properties in the world. Whether you’re a brand marketer or a media company, this partnership will help you to deliver better, more impactful video content.”

Brightcove and TubeMogul will collaborate on the development of new analytics offerings and premium products, giving organizations even greater control and insight into online video experiences. The alliance also provides a framework for co-marketing and sales activities between the two companies that will enable each partner to leverage their complementary customer bases and market positions.

Wowza Boosts Student Learning at Hundreds of Universities

Posted by Derrick on December 22, 2009 under Video Streaming and Compression | Comments are off for this article

As digital video and audio grow into a preferred communications media on campuses across the world, Wowza Media Systems, the media server software company, announced that more than 500 universities and colleges on four continents are using Wowza Media Server technology to deliver live, on demand and interactive content to students and faculty on multiple players and devices, including Flash and iPhone.

The collegiate market is among the most aggressive adopters of streaming media technology solutions as the modern campus expands beyond the traditional four walls of classrooms, labs and lecture halls and the Internet is an increasingly inseparable component of learning curriculum. According to Reuters, the online education sector grew 13 percent last year and had been growing at about 20 percent in previous years.

“Universities are discovering that lecture capture is a competitive advantage and of great benefit to ‘millennial’ learners, who are accustomed to convenience and to on-demand access to myriad content sources,” said Alan Greenberg, Senior Analyst & Partner at Wainhouse Research in his recent report The Distance Education and e-Learning Landscape Volume 2: Videoconferencing, Streaming and Capture Systems for Learning . “The beauty of streaming and lecture capture today is that they are more affordable than ever before.”

In addition to powering streaming in hundreds of institutions of higher learning across the Americas, Europe and Asia, Wowza now holds 39 percent share of the collegiate market on the Australian continent. In one deployment, the University of New South Wales in Sydney found the Wowza servers to be much more cost effective and easier to maintain than its separate legacy QuickTime and Windows streaming servers, which the university is now planning to retire.

“With Wowza Media Server 2 we are able to consolidate our media resources onto a single platform, while also opening the door to new campus IPTV and iPhone streaming capabilities for our UNSWTV and lecture recording services,” said Patrick Stoddart, Manager of Web and Innovation at the University of New South Wales. “The multi-client reach and flexibility of the Wowza server has made it an essential technology component underpinning our online media strategy.”

Many other universities are leveraging the Wowza Media Server’s iPhone and IPTV streaming capabilities to expand enrollment and make courses and other content such as athletics widely available outside of a brick and mortar environment. The University of Sussex in Britain, a leading research university rated in the top five percent of all universities worldwide by the 2009 Times Higher Education University World Rankings, has deployed Wowza media servers to enhance learning options for its more than 10,000 students.

“Our first deployment of the Wowza streaming technology was instrumental in powering our Live TV Production course last year,” said Dr. Phil Watten, Media Technology Manager for the School of Informatics, University of Sussex. “That was an ideal proving ground for Wowza and we have since begun to roll it out across a number of other university courses to deliver televised lectures to Flash desktop players and soon to unify our iPhone delivery.”

“Wowza is focused on helping educators make learning more accessible and affordable by using online video content,” said Dave Stubenvoll, CEO and Co-Founder, Wowza Media Systems. “Performance and extensibility with solutions like Wowza are especially valuable in the collegiate setting where the appetite for streaming media across multiple player platforms continues to outpace the level of available IT personnel and technology resources.”

Wowza Media Server was named Best Server Hardware/Software in the Streaming Media Readers’ Choice Awards in 2008 and 2009, and received the 2009 Best Innovation award for Wowza Media Server 2 which extends this proven platform beyond Flash with multi-protocol streaming to the iPhone/iPod touch and other mobile devices, the Silverlight player, QuickTime, and IPTV set-top boxes.

Sorenson Media Honored as Top Online Video Company

Posted by Derrick on December 21, 2009 under Video Streaming and Compression | Comments are off for this article

Sorenson Media announced that it has been named among the top online video companies of 2009 by FierceOnlineVideo. Released annually, the “Fierce 15” recognizes companies that provide the “skeleton, muscle and flesh of the online video industry.”

In his article, Editor Jim O’Neill highlights Sorenson Media’s rich history of innovation in the online video industry as well as its profitability, a unique quality among competitors in its space. Sorenson Media’s tools and services have been used by the largest companies, including Apple, Adobe and YouTube, and Sorenson Squeeze remains the gold-standard video encoding application.

“Video encoding stalwart Sorenson Media has been around since, well, online video’s Dark Ages,” O’Neill writes, “and it’s done something few of its competitors have managed to do: it’s made money.”

Last month, Sorenson Media released Sorenson Squeeze 6, which provides users a number of new features that make the process of encoding and publishing video easier, including new review and approval capabilities and the ability to publish video directly to multiple sites, such as YouTube, Twitter and Sorenson Media’s own Sorenson 360 online video platform. In May 2009, the company launched Sorenson 360 to enable users to more affordably and easily publish the highest quality video content on the Internet through seamless integration with Sorenson Squeeze.

“Being named to the Fierce 15 is a considerable achievement for the company and caps an outstanding year for our team,” said Peter Csathy, president and CEO of Sorenson Media. “With our long-standing history in the online video space and an ongoing focus on innovation, Sorenson Media has differentiated itself in the market to truly affect the future of online video. We appreciate this recognition from FierceOnlineVideo, particularly because it is a trusted source of information for anyone who follows the online video industry.”

This recognition comes just a few weeks after Streaming Media magazine gave Sorenson Squeeze the Reader’s Choice Award for Best Encoding Software (under $1,000), and Sorenson 360 was a finalist in the Online Video Platform (Premium) category. Additionally, USA Today noted Sorenson Media’s staying power in a November 11 article stating, “Every time you see a video online, you probably have Sorenson Media to thank.”

Wedding Website The Knot Selects LimelightSITE

Posted by Derrick on December 16, 2009 under Video Streaming and Compression | Comments are off for this article

Limelight Networks, Inc. announced that The Knot, the number-one online wedding portal, has selected the LimelightSITE whole-site delivery service for its content delivery network (CDN) needs. The Knot selected Limelight Networks after extensive testing showed the company’s network-based delivery platform would not only support the company’s continued growth, but also deliver the best online experience to any consumer device on any network connection.

LimelightSITE is designed to accelerate whole website delivery. For The Knot, LimelightSITE provides assurances of the highest quality content delivery without the cost of upgrading internal infrastructure, particularly as The Knot looks to expand in the coming months. Prior to making the switch to Limelight Networks, the team from The Knot laid out expectations for a smooth migration with no adverse effects on site visitors. Using Limelight Networks Integration Services, The Knot was able to meet those requirements.

“Limelight Networks brings customer service to a new level,” said Nic Di Iiorio, CTO of The Knot, Inc. “During our very aggressive project to deploy their services, Limelight personnel acted as a seamless extension of our best teams. The Limelight services team was well prepared to ensure a quick and successful project which resulted in a very smooth transition with no negative impact to our Brides.”