Sorenson Media Launches Sorenson Squeeze 7

Posted by Derrick on January 25, 2011 under Industry News | Comments are off for this article

Sorenson Media Launches Sorenson Squeeze 7, a major upgrade of the company’s award-winning video encoding application, designed to save users valuable time while significantly boosting performance. Among its key new features are graphics processing unit (GPU) acceleration, adaptive bitrate encoding and myriad new input and output formats.

”The video encoding and publishing workflow is too often weighed down with tedious and repetitive steps that turn what should be an intuitive and painless experience into a time-consuming, even mind-numbing slog,” said Peter Csathy, CEO of Sorenson Media. “Sorenson Squeeze 7 takes the pain and drudgery out of the encoding process with advanced GPU acceleration and automation of all aspects of adaptive bit rate encoding. With this new version of Sorenson Squeeze, video professionals and broadcast organizations can encode and deploy top-quality online video in the formats they use most – and will save valuable time in the process, freeing them up to focus on their core revenue-generating business.”
The new Squeeze includes the following:

  • New GPU Acceleration
  • New Adaptive Bitrate Encoding
  • New Input and Output Formats
  • New Audio Only Output Formats
  • New Adobe Premiere Plug-in

Sorenson Squeeze 7 is available immediately for electronic download or for shipping in CD form. The suggested retail price for Sorenson Squeeze 7 is $799. Upgrades from previous versions of Sorenson Squeeze begin at $299 (with special limited $199 introductory pricing for Squeeze 6 users).

Sorenson Media Launches Sorenson Squeeze Server

Posted by Derrick on December 18, 2010 under Industry News | Comments are off for this article

Sorenson Media announced the immediate availability of Sorenson Squeeze Server, a customizable and scalable video encoding solution that enables enterprises, post-production facilities, developers and video professionals to encode the highest-quality video quickly and efficiently in a secure, cloud-based environment.

Squeeze Server enables customers with a need for high-volume encoding solutions to apply the award-winning encoding power and flexibility of Sorenson Squeeze. Built on Amazon Web Services infrastructure – but easily integrated into any third party infrastructure provider – Squeeze Server relies on dedicated instances to provide efficient processing of video, eliminating worries about data pipelines being clogged by the demands of multiple other high-volume users. Squeeze Server also comes with a 99.9 percent uptime guarantee as part of Sorenson’s Service Level Agreement (SLA) in addition to full customer support.

“For the enterprise, web developers and any other video professionals with high volume needs, Squeeze Server is the answer to the often painful prospect of tackling multiple encoding jobs—a cost-effective alternative to spending a fortune on data center-based hardware, software development and ongoing maintenance,” said Peter Csathy, Sorenson Media’s CEO. “Squeeze Server turns all that on its head by offering our customers the ease of setup and use and the benefit of our proven video encoding expertise in the cloud. We also give our customers the peace of mind of knowing that we’ve covered all the bases in supporting the widest array of formats, while utilizing only officially sanctioned and licensed codecs. We solve the pain of encoding and publishing the highest quality video – that is our job, so that our customers can focus on growing their business.”

Sorenson Squeeze Server users have access to all of the fundamental functionality of the gold-standard video encoding application Sorenson Squeeze, including advanced pre-processing filters and a broad selection of formats, including Flash, H.264 and WebM. Squeeze Server provides complete control to the user by using Sorenson Media’s intuitive developer APIs, which enable users to easily create automated workflows to maximize throughput while maintaining control of the video quality. Through the APIs, users can also automatically publish their encoded videos to a host of destinations, such as a content delivery network (CDN), a network folder, a website or any number of locations simultaneously.

Squeeze Server users also benefit from additional native features that make encoding and publishing videos online easier:

Seamless integration with the Sorenson Media Preset Exchange, a built-in feature that provides users time-saving downloads of code for “video encoding recipes” or presets. The presets in the Exchange have been created by top industry video compression experts, thereby providing developers who implement Squeeze Server with direct access to parameters used by seasoned encoding professionals to get the best quality out of their encoding processes. For instance, encoding presets optimized for the Apple iPad were available in the Preset Exchange on the day of the device’s launch., the company’s new, just-for-video, URL shortening service. Exclusive to Sorenson Media customers and announced in October 2010, can either automatically generate short URLs, or users can create custom URLs to permalink pages with built-in protection again malware, phishing scams and spam, as well as detailed video analytics.

Full integration with the Sorenson 360 online video platform, which offers an intuitive content management interface; custom, HD-quality players; in-depth video metrics and many other tools that give Squeeze Server users unique publishing functionality.

“Squeeze Server marks the next big milestone for Sorenson Media’s legacy of pace-setting innovations in online video creation, management and publishing,” Csathy said. “For 15 years now, our customers and partners have trusted us for feature-rich video encoding and publishing. Squeeze Server embodies our commitment to maintaining that trust in a new generation of cloud-based services. We have hundreds of thousands of customers, and a significant number of them have been asking us for a high-volume server-based product. I am pleased to say that Squeeze Server is the product they have been looking for. This product represents a logical extension of our existing portfolio of highest quality differentiated video encoding solutions.”

Pricing and Availability

Sorenson Squeeze Server is available immediately. Pricing for Squeeze Server begins at $499 per month for each dedicated server instance with the ability to scale as needed. Each subscription to Squeeze Server also includes a complementary account for the Sorenson 360 online video platform.

Telestream Releases Wirecast 4 Live Webcasting Software

Posted by Derrick on November 12, 2010 under Industry News | Comments are off for this article

Telestream, a leading provider of digital media tools and workflow solutions, announced immediate availability of Wirecast 4 live webcasting production software. Wirecast offers an affordable software alternative to costly hardware broadcasting solutions for producing compelling video broadcasts for the web. Wirecast 4 features a new Pro version along with a new intuitive user interface and integrated support for Blackmagic capture cards plus improved high-quality Main Concept H.264 and On2 VP6 Flash video formats. Wirecast Pro builds on existing advanced video production capabilities to add more rich graphic content, including 3D virtual sets and scoreboards. Wirecast Pro also includes input support for IP and HDV cameras and Telestream’s Pipeline video capture system, providing greater flexibility in professional broadcast, entertainment, and sports environments.

The Seattle Seahawks put Wirecast 4 to the test. “We used Wirecast 4 in the production of our live streaming press conferences and web shows, and the overall experience was flawless,” said Kenton Olson, Director of Digital & Emerging Media for the Seattle Seahawks and Sounders FC.

“You don’t have to be a television broadcaster with a television budget to produce live shows anymore,” adds Benjamin Higginbotham, owner of Spacevidcast. “Using Wirecast 4 with its support for Blackmagic capture cards and Main Concept H.264 format, I can create a professional-looking show in seconds for a fraction of the price and stream high-quality video to just about anywhere in the world. This is the start of something amazing.”

Wirecast 4 is now available in two product configurations for Mac and PC users: Wirecast (US$449) and Wirecast Pro (US$995). The new user interface – with enhanced shot editor, user-definable layers and source-settings editor – makes Wirecast even easier to use. New features include refreshed title templates (lower-thirds) and new input support for Blackmagic Intensity Pro, Decklink SDI and Decklink Duo capture cards. New, integrated destination support includes Brightcove, a leading online video platform, and, a major sermon network. In addition to 3D virtual sets and scoreboards, Wirecast Pro adds HDV and IP camera support plus enhanced audio controls with sync delay as standard features.

“Wirecast 4 is an amazing upgrade that raises the bar in live webcasting. New features and re-vamped user interface allow both the novice and seasoned professional to produce high-quality HD video content for streaming over a choice of live video publishing and distribution sites. With new Pro features like virtual studio sets, audio mixing and output to external monitors, Wirecast 4 offers price/performance and features that just can’t be found in other products,” said Jeff Zajas, video blogger at

“With Wirecast, anyone can create powerful live webcasts and stream them to audiences on the web,” said Barbara DeHart, Vice President of Marketing at Telestream. “All that is needed is a camera, a laptop and Wirecast to make affordable production and streaming a reality. Wirecast is used to create user-generated content for sites like YouTube and Ustream, stream live event keynotes like CES and entertainment like Live Earth, in addition to government, house of worship and education venues.”

Wirecast is video streaming software that can be loaded on a laptop to broadcast live events and create professional webcasts from any location with only a computer and an Internet connection. Users can stream multiple live cameras while dynamically mixing in other media such as prerecorded video, audio and graphics. Advanced production capabilities include 3D graphics, transitions and built-in titles which merge seamlessly with Wirecast’s layering system, allowing users to easily create live and on-demand broadcasts for the web. When ready to go live, broadcasts can be streamed directly to live broadcasting websites using Flash, QuickTime or Windows Media.

Wirecast 4 is now available as a free update for existing customers and as an upgrade to Wirecast Pro for US$546. Wirecast and Wirecast Pro are available for immediate purchase and free trial download at More information is available at

Highwinds Wins Streaming Media European Readers’ Choice Award

Posted by Derrick on October 28, 2010 under Industry News | Comments are off for this article

Highwinds, a leader in content delivery, network and IP services, announced that its StrikeTracker console was selected as the winner in the Reporting and Analytics category of the 2010 Streaming Media Readers’ Choice Awards.  This year’s winners of the influential annual awards for the European online video industry were announced yesterday at a reception during Streaming Media Europe in London.

“The finalists in the 2010 Streaming Media Readers’ Choice Awards are a real who’s-who of the online media industry, both in terms of established players and up-and-comers,” said Eric Schumacher-Rasmussen, editor of Streaming Media Magazine.  “What’s most significant about these awards is that they’re the only ones voted on by the people who actually use these technologies and services every day. The fact that more than 3,400 voters cast more than 12,700 votes — meaning that, on average, each voter cast a vote in three or four categories — is a testament to the impact that these companies and their products have had on the lives and work of their customers.”

Highwinds was also announced as a finalist in the best Delivery Network category.

This is not the first time that Highwinds’ StrikeTracker has received recognition from Streaming Media.  In 2009, the magazine selected the content management and reporting console as one of the top ten innovations in video streaming.

On Nov. 2, Streaming Media will announce the winners of the Streaming Media Readers’ Choice Awards (non-European edition) at Streaming Media West in Los Angeles.  Highwinds was nominated in four categories for those awards:

1.    Best Streaming Innovation 2010
2.    Best Online Video Company 2010 – Technology
3.    Global CDN
4.    Reporting and Analytics Solution

BitGravity & HD Cloud Partner To Offer On-Demand Transcoding Services To BitGravity Customers

Posted by Derrick on October 12, 2010 under Industry News | Comments are off for this article

BitGravity, the world’s first and only content delivery network (CDN) purpose-built to deliver HD and SD video-on-demand and live streaming, and HD Cloud, an enterprise-class video transcoding provider, announced a partnership in which BitGravity will offer its customers on-demand transcoding services provided by HD Cloud. BitGravity customers will be able to upload and transcode videos through an interface powered by HD Cloud, and have the encoded files placed into their BitGravity account.

“One of our primary goals is to offer value-added products and services on top of our carrier-grade global network,” said Mangesh Pimpalkhare, Vice President of Product Management at BitGravity. “HD Cloud represents the first partnership in our ecosystem of integrated solutions from trusted, high-quality third-parties that enable our customers to go beyond delivering better video experiences by solving problems, saving time, and generating more revenue with BitGravity. We partnered with HD Cloud because they offer high-quality transcoding services, support a wide range of formats, and are affordable.”

“HD Cloud is pleased to enter into this unique alliance between an enterprise-level cloud service provider and a global CDN,” added Nicholas Butterworth, CEO of HD Cloud. “BitGravity has been a leader in video delivery and now their customers will have a simple interface for managing multiple sites, encoding profiles, and encoding jobs that result in extremely high-quality encoded files. It will be simple for customers to transcode from many formats, such as the ability to transcode MPEG2s to FLVs for Web delivery or FLVs to h.264s for iPhone and iPad delivery.”