McCain Campaign Employs Sorenson Media’s Sorenson 360

Posted by Derrick on February 14, 2010 under Video Streaming and Compression | Be the First to Comment

Sorenson Media announced that the campaign team for Senator John McCain (R-AZ) is utilizing several components of Sorenson Media’s Sorenson 360 video delivery network – its re-imagined online video platform – to drive a major video initiative for his 2010 Senate re-election. Campaign leaders are leveraging the power of video to solidify Senator McCain’s position as the most prominent Republican in Congress and more fully engage visitors to the newly designed Web site.

“Our involvement with Sorenson Media is a testament to the growing power of online video in major political initiatives,” said Corey Vale, Internet Director for the McCain 2010 campaign. “Video is one of the most impactful ways to connect directly with an audience, and we want to be on the leading edge of an accelerating trend toward robust, online experiences.”

The McCain campaign has used Sorenson 360’s solutions to create an extensive “video supporter wall” where visitors to his Web site are able to easily capture and publish a video message directly from their webcam or camcorder. In addition, Sorenson Media technology is being used to deliver high-quality video throughout the site to highlight key campaign strategies and messages.

“After evaluating several options, we chose Sorenson Media for the company’s long-standing reputation for excellence, its best-in-class quality, exceptional ease of use and unique customizability,” said Vale. “With Sorenson Media’s solutions, we have a fully skinnable interface that allows us to control, manage and leverage video content to more effectively communicate our message, while reinforcing and expanding Senator McCain’s image and influence.”

“We are honored that we have been chosen to work with the former Republican presidential nominee to bring the immediacy and emotional impact of user-generated video to bear in his Senate re-election effort this year,” said Peter Csathy, president and CEO of Sorenson Media. “The use of Sorenson Media’s differentiated total video solutions for this important, high-profile campaign highlights the growing impact of video in reaching out to prospective voters and other key constituencies.”