Sorenson Media Honored as Top Online Video Company
Sorenson Media announced that it has been named among the top online video companies of 2009 by FierceOnlineVideo. Released annually, the “Fierce 15” recognizes companies that provide the “skeleton, muscle and flesh of the online video industry.”
In his article, Editor Jim O’Neill highlights Sorenson Media’s rich history of innovation in the online video industry as well as its profitability, a unique quality among competitors in its space. Sorenson Media’s tools and services have been used by the largest companies, including Apple, Adobe and YouTube, and Sorenson Squeeze remains the gold-standard video encoding application.
“Video encoding stalwart Sorenson Media has been around since, well, online video’s Dark Ages,” O’Neill writes, “and it’s done something few of its competitors have managed to do: it’s made money.”
Last month, Sorenson Media released Sorenson Squeeze 6, which provides users a number of new features that make the process of encoding and publishing video easier, including new review and approval capabilities and the ability to publish video directly to multiple sites, such as YouTube, Twitter and Sorenson Media’s own Sorenson 360 online video platform. In May 2009, the company launched Sorenson 360 to enable users to more affordably and easily publish the highest quality video content on the Internet through seamless integration with Sorenson Squeeze.
“Being named to the Fierce 15 is a considerable achievement for the company and caps an outstanding year for our team,” said Peter Csathy, president and CEO of Sorenson Media. “With our long-standing history in the online video space and an ongoing focus on innovation, Sorenson Media has differentiated itself in the market to truly affect the future of online video. We appreciate this recognition from FierceOnlineVideo, particularly because it is a trusted source of information for anyone who follows the online video industry.”
This recognition comes just a few weeks after Streaming Media magazine gave Sorenson Squeeze the Reader’s Choice Award for Best Encoding Software (under $1,000), and Sorenson 360 was a finalist in the Online Video Platform (Premium) category. Additionally, USA Today noted Sorenson Media’s staying power in a November 11 article stating, “Every time you see a video online, you probably have Sorenson Media to thank.”



