Posted by Derrick on July 14, 2010 under Video Streaming and Compression | 
Brightcove, the leading online video platform, announced that Warehouse, a leading UK women’s fashion retailer with 320 stores countrywide, has rolled out a host of new online video initiatives, including a new iPhone video application, using the Brightcove platform. Warehouse, which is owned by Aurora Fashions, is leveraging the Brightcove platform to support its Style Studio TV fashion portal at Warehouse.co.uk, which showcases the latest in fashion trends from Warehouse and enables visitors to view and purchase products directly from within online video experiences.
“There is no better way to showcase Warehouse’s collections coming to life and to tell our story than through video,” said Danielle Brown, head of marketing at Warehouse. “The Brightcove platform has enabled us to deliver the highest quality user experience possible for our branded video content across both the PC Web and on mobile devices like the iPhone.”
Warehouse’s online video offerings include the fashion portal, Style Studio TV, as well as video-rich website catalogs of clothing and accessories. With the Brightcove platform, Warehouse has introduced an innovative “shoppable” video functionality, where fashions shown in videos are available for purchase within the same screen. Warehouse also recently introduced a mobile application using the Brightcove iPhone Software Development Kit (SDK), featuring the latest updates on trends and fashion must-haves available at warehouse.co.uk. The app includes new video content from Style Studio TV and a multitude of styling tips.
“Video provides major retail brands like Warehouse with a unique opportunity to drive customer engagement and to deliver a highly interactive online shopping experience,” said Jeff Whatcott, Brightcove senior vice president of marketing. “Warehouse has a tremendous following in the UK, and we are proud to support the organization’s innovative e-commerce video initiatives and new iPhone app.”
Posted by Derrick on June 18, 2010 under Video Streaming and Compression |
Brightcove, the leading online video platform, announced that The Football Association (FA), England’s governing body for the game of football, has launched a host of new online video offerings for TheFA.com, as well as a dynamic new iPhone app, using the Brightcove platform. The FA is also leveraging Brightcove to support a variety of video initiatives around the official website for England’s World Cup team, including interviews with players and highlights from previous games and tournaments.
“Football in England today has more spectators, participants, revenues and media interest than any other sport,” said Alistair Robertson, Project Lead at The FA. “We have a tremendous amount of fans visiting our website each day to see the latest news and highlights of the England team, The FA cup and our many National Game initiatives, so it is crucial that we are able to provide the highest quality user experience possible. The breadth of features available in the Brightcove platform enables us to achieve this, as well as expand our video initiatives to popular mobile devices like the iPhone.”
With Brightcove, The FA is able to deliver high quality, interactive online video viewing experiences for football fans worldwide. Brightcove’s range of customization features enable The FA to easily and dynamically integrate video throughout the TheFA.com site, which is crucial in increasing search engine optimization around video and deepening user engagement. Brightcove also makes it easy for The FA to significantly expand the audience reach of its video content through advanced social sharing tools for popular sites like Facebook and Twitter and a wide-range of third party distribution capabilities. Brightcove’s “white-list” status by Facebook gives The FA the ability to embed Brightcove players directly into the England team’s wall, as well as on the FATV section of the team’s Facebook page.
The FA also recently introduced a fan-friendly mobile app using the Brightcove iPhone Software Development Kit (SDK) and Brightcove Mobile Experience solution. The app is designed to enable fans to keep in instant touch with the England team through the latest news from the World Cup camp, including exclusive video highlights of great England games, goals and legendary players.
“Online video presents a unique opportunity for organizations like The FA to increase engagement with fans and dramatically expand their online audience,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “We are thrilled to be the online video platform behind The FA’s dynamic new offerings, particularly on the eve of the immense traffic and interest that will be generated from the World Cup this summer.”
To see the Brightcove player in action, go to the official England website at www.TheFA.com/England. The FA plans to roll out additional video programming and capabilities using the Brightcove platform in the near future.
Posted by Derrick on May 4, 2010 under Video Streaming and Compression |
Brightcove Inc., the leading online video platform, continues to contribute significantly to the growth of online video initiatives of De Agostini Editore, a major Italian publishing group. One year after launching DeAbyDay.tv, the Web TV site of De Agostini Editore, on the Brightcove platform, DeAbyDay has largely increased the flow of on line users and has grown to include eight popular topic channels.
“Our goal is to establish De Agostini Editore as the top-of-mind publisher for valuable, high quality online video content,” said Pierfrancesco Gherardi, Managing Director of Digital De Agostini, the Digital Media Division of De Agostini Editore. “The Brightcove platform provides unmatched flexibility, video performance and quality, as well as integrations with leading advertising networks and servers that have enabled us to introduce new opportunities for our growing library of video content.”
The Brightcove platform enables De Agostini Editore to easily publish and distribute high quality, advertising-supported “how to” video content on DeAbyDay.tv and across other Digital De Agostini properties. Through Brightcove’s advanced social sharing capabilities and ease of integration with leading advertising networks, De Agostini Editore is also able to rapidly expand its online audience.
“De Agostini Editore offers visitors a unique online experience through the host of original online video content they are providing at DeAbyDay.tv,” said Vanessa Wade, Brightcove senior vice president of sales in EMEA. “We are proud to support De Agostini Editore’s expanded online video efforts both in Italy and throughout Europe as the organization continues to rapidly grow its online audience.”
Posted by Derrick on April 19, 2010 under Video Streaming and Compression |
SPIN Media announced that it will use the recently launched Brightcove Experience for HTML5 solution to ensure video content on SPIN.com will be available to visitors using Apple devices that do not support Flash video, including the hotly anticipated iPad, as well as the iPhone® and iPod® Touch. SPIN is the third Brightcove customer, along with Time Inc. and The New York Times, to announce that it will leverage the Brightcove Experience for HTML5 solution to make its Web site iPad compatible. SPIN.com has been featured on multiple iPad tutorials on Apple’s Web site already.
SPIN.com’s rich video content has helped the site grow traffic exponentially over the last several years. With more users turning to mobile devices for their Web browsing, and the iPad expected to grow that number substantially, it was imperative that SPIN leverage a technology that could guarantee users the same quality of experience whether browsing at home, or on the go.
“Along with the extraordinary writing for which SPIN has long been known, we believe the exclusive video content we’ve brought to our site has helped grow our brand tremendously,” said Malcolm Campbell, Publisher, SPIN. “In order to ensure we keep growing, we had to make sure users on these devices could access all of our content. Brightcove offered that solution and we’re thrilled with the results.”
The Brightcove Experience for HTML5 provides a new embed code that auto-detects the device used by a consumer to access the SPIN Web site. When accessed through a device that supports Flash, the Brightcove platform provides a Flash-based video experience on the SPIN site. If the Web site is accessed via the iPad, iPhone or iPod touch, the Brightcove platform will automatically display an HTML5 video. SPIN has been a Brightcove customer since 2008.
“SPIN has integrated video on their Web site extraordinarily successfully for several years. New devices like the iPad present a unique opportunity to expand SPIN’s audience and drive readership and engagement with its content,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “We are very happy that SPIN is one of the first customers to take advantage of the Brightcove Experience for HTML5 to produce an iPad-ready Web site.”
Posted by Derrick on March 16, 2010 under Video Streaming and Compression |
Brightcove Inc. announced that EMI Music, one of the world’s largest music companies, will use Brightcove as its online video publishing and syndication platform in North America. EMI Music, which is home to chart-topping recording artists and legendary catalog artists, will use Brightcove’s comprehensive online video platform to publish, distribute and monetize video content across its website properties and to some of EMI Music’s third party syndication partners.
“These new capabilities will be great for our artists and will help us with our mission to bring fans together around high-quality music entertainment programming, while also creating business value wherever music is experienced,” said Samir Housri, Director of Business Development at EMI Music. “The Brightcove platform provides us with the flexibility to effectively monetize, distribute and analyze the performance of our online video content, as well as to extend the reach of our content through Brightcove’s strong partner network.”
With Brightcove, EMI Music has access to the most comprehensive and advanced features for publishing and distributing advertising-supported online video content. Brightcove will give EMI Music greater ability to provide high quality, interactive and engaging user experiences across the Web. The Brightcove platform enables EMI Music to create highly customized viewing experiences, including country and language-specific video experiences for its Web properties. Brightcove also makes it easy for EMI Music to significantly expand the audience reach of its video content through search engine optimization, advanced social sharing tools and a wide-range of third party distribution capabilities. Additionally, Brightcove’s ease of integration with leading advertising servers will enable EMI Music to expand its monetization strategy and open up new revenue streams through online video advertising.
“EMI Music has an amazing catalog of music entertainment video content that is popular with audiences around the world,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “We look forward to helping EMI Music extend the reach of its video content through high quality, branded, customized online video experiences that take advantage of third party distribution features and open new sources of revenue for the organization.”
