Posted by Derrick on October 4, 2010 under Industry News | 
Sorenson Media has announced the immediate availability of Sorenson Squeeze 6.5, which adds greater encoding, publishing, pre-processing and filtering functionality to the industry-leading online video encoding product. The Squeeze 6.5 update is free to current Sorenson Squeeze 6 users.
“With Squeeze 6.5, the industry’s best encoding solution just got better,” said Randon Morford, director of product management for Sorenson Media. “Squeeze users can now enjoy the most effective means ever for publishing video directly to the cloud as well as top-quality HD decoding and encoding capability. This set of user benefits is continued evidence of our commitment to delivering the tools and services that our customers need.”
Among the new capabilities in Sorenson Squeeze 6.5, is the ability for the first time to decode the AVCHD (Advanced Video Coding High Definition) format. AVCHD records high-definition video to DVD, hard drives, or flash memory cards as .m2ts, .mts, or .m2t files and is the most common recording format for high definition video cameras at the prosumer and high-end consumer market.
Other significant benefits of Sorenson Squeeze 6.5 include three new filters: enhanced de-interlacing, image rotation and optimized color conversion. The new deinterlacing filter works automatically as a default setting to increase encoding quality and speed and is faster than any previous version of Sorenson Squeeze. Image rotation improves video capture capability in mobile devices by converting portrait orientation to landscape, while encoding speed is further increased through optimized color conversion in Sorenson Squeeze 6.5.
New publishing capabilities have also been added. The software now has the unique ability to publish encoded video content directly to users’ Amazon Web Services S3 accounts. This capability brings significant benefits to enterprise users and small-to-medium companies who use the AWS cloud to manage and distribute their videos across the Internet, and builds on the software’s ability to publish to a variety of locations, such as the Sorenson 360 online video platform, YouTube or an FTP server.
Posted by Derrick on August 17, 2010 under Video Streaming and Compression |
Digital Rapids announced that The HEAT Group, owners of the Miami HEAT National Basketball Association (NBA) team and operators of Miami’s AmericanAirlines Arena, are using Digital Rapids’ StreamZ encoding system to speed the production of high-quality live and on-demand video content for the HEAT.com website and internal production workflows. Most recently, StreamZ was used for live streaming of events leading up to and following the signings of high-profile free agent players Dwyane Wade, LeBron James and Chris Bosh.
The Broadcast Services department at The HEAT Group produces live event coverage and pre-packaged content for all departments in the organization, including advertising, marketing, internal training, the HEAT.com website, and shows airing on NBA TV and regional television. The group also produces content such as half-time features that are used within live game broadcasts on SunSports.
Online video is a key focus for the production group, as the team leverages it to support the HEAT brand, engage existing fans and grow the team’s fan base globally. Content from the team’s in-arena HEATV broadcast, special features and more are encoded through StreamZ into the formats required for on-demand Web viewing. StreamZ is also used for live Web streaming of special events and announcements. The StreamZ system is also used in an automated workflow to transcode library footage provided by NBA Entertainment into The HEAT Group’s preferred editing format for subsequent production needs.
Finding their existing encoding solution slow and inefficient, The HEAT Group chose StreamZ for its exceptional performance, high quality and the versatility to meet their broad and growing digital media needs. StreamZ was supplied to The HEAT Group by reseller CIS Group.
“By enabling us to efficiently create high-quality material for HEAT.com with very fast turnaround, the Digital Rapids StreamZ system helps us engage and grow our fan base, and that has a direct impact on our revenues,” said Ed Filomia, Senior Director of Broadcast Services for The HEAT Group. “We’re able to get video content from the arena and events onto the website faster than ever before, while the versatility of the system lowers our equipment and operational costs by supporting our live and on-demand production needs in one platform.”
The importance of streaming video as an integral part of the team’s marketing strategy was underscored at the recent start of the NBA’s 2010 free agency period. As part of a campaign to encourage HEAT star Wade to re-sign with the team, HEAT mascot Burnie took up residence on an exterior ledge of the arena for a week. To fuel publicity and fan interest in the campaign, StreamZ was used to provide a live stream of Burnie’s exploits 24-hours per day through the HEAT.com website. The StreamZ system was also used for live streaming of the welcoming party and press conference marking the signings of Wade and his new superstar teammates James and Bosh.
Tags: Digital Rapids, encoding solution, encoding system, live, live event coverage, live stream, Live Streaming, on-demand, on-demand Web viewing, online video, streaming video, StreamZ, transcode, video content
Posted by Derrick on May 21, 2010 under Video Streaming and Compression |
Envivio Inc. announced that StarHub has installed the Envivio Mobile TV head-end featuring the 4Caster C4 Three Screens encoder/transcoder, from Envivio, to extend the reach of the “StarHub TV on Mobile” service to more 3G mobile customers, including those using the iPhone. The encoding solution has also enabled StarHub to further enhance the efficiency of network resources in delivering its mobile TV service, which offers 25 premium branded channels of news, lifestyle, documentary and entertainment programs.
“To support hundreds of different 3G handsets for the streaming of 25 cable TV channels on mobile, it is important for us to make TV-viewing on mobile devices as seamless as that on television for customers,” said Ms Yeong Mun Ling, Vice President, Business Development and Integrated Applications, StarHub Ltd. “After deploying Envivio’s 4Caster C4 encoder, we are able to greatly reduce the complexity at our headend, using a single platform to encode signals for both 3G and HTTP content streaming. In addition, the H.264 Extreme Compression from Envivio ensures high picture quality, so our customers can enjoy the best mobile TV viewing experience even on the most sophisticated playback devices such as the iPhone.”
The 4Caster C4 encoder/transcoder encodes and protects the content in multiple profiles to enable Apple’s http live streaming technology. The adaptive live streaming combined with Envivio’s H.264 Extreme codec enables the delivery of the best picture quality regardless of fluctuations in network bandwidth.
At the same time as it is encoding for iPhone users, the 4Caster C4 system also streams the same content directly to other 3G handsets. Advanced features such as network-aware rate control and video display aspect ratio management help to ensure the best quality of experience for customers. StarHub subscribers with a 3G device access the mobile TV channels via StarHub’s mobile TV client installed on their phone or through a designated portal in their phone.
“StarHub is setting a compelling example for service providers operating in competitive markets,” said Envivio CEO Julien Signès. “The fact that they have chosen the 4Caster C4 attests to the value service providers place on the flexibility our solutions offer. StarHub is able to immediately satisfy its existing 3G customer base with a high quality TV service and at the same time provide a top quality service for its iPhone customers.”
The 4Caster C4 convergence encoding platform provides video compression for all Three Screens of consumer video – TVs, PCs and mobile devices – from a single platform. Designed to enable fixed line and mobile network operators to deliver content simultaneously across the full range of consumer devices, the 4Caster C4 is able to take multiple channels of content and encode them simultaneously to deliver multiple mobile TV profiles, multiple Internet TV profiles, or SD and HD IPTV profiles.
“With Squeeze 6.5, the industry’s best encoding solution just got better,” said Randon Morford, director of product management for Sorenson Media. “Squeeze users can now enjoy the most effective means ever for publishing video directly to the cloud as well as top-quality HD decoding and encoding capability. This set of user benefits is continued evidence of our commitment to delivering the tools and services that our customers need.”
