Posted by Derrick on August 8, 2010 under Video Streaming and Compression | 
Brightcove, the leading online video platform, and Cantos, the market leader in online investor communications, announced the launch of the Cantos iPhone app, developed using Brightcove’s App Software Development Kit (SDK) for iOS. The new app provides users with high quality, in-depth video interviews with leading CEOs and financial industry commentators that they can watch at their convenience. This initiative builds on the existing partnership between Brightcove and Cantos to bring online video – content and platforms – to the business world.
“The Cantos app now allows the viewers of our popular financial news and information to access it on the go, as well as save to their phone and forward to colleagues,” said Charlie Cannell, Cantos CEO. “It also helps expand the reach of our video content to new markets and audiences.”
Cantos’ new iPhone app was created in response to research conducted by Cantos that examined the information consumption habits of their audience and found that users were increasingly inclined to watch video content from their mobile device.
Cantos leveraged the Brightcove App SDK for iOS to create an app that lets users watch business videos directly on their iPhone, save and download videos to be watched at a later date, and share video content with third parties via the app’s email function. The Brightcove-powered app features video interviews with CEOs of leading UK and international companies, daily technical analysis from respected charting experts and monthly global financial forecasts.
“Cantos understands that people want financial news content to be available on the go, on any device, anywhere in the world,” said David Mendels, Brightcove president and chief operating officer. “Brightcove makes it easy to do this with our mobile SDKs that help organizations like Cantos quickly build and deliver a powerful, fan-friendly app. It’s great to see Cantos accelerate time-to-market for its new iPhone app and we look forward to helping the company roll out additional mobile apps in the months ahead.”
In the future, Cantos plans to take advantage of Brightcove’s comprehensive mobile video solutions to expand its video offerings to new platforms, including Research in Motion BlackBerry and Google Android. Cantos also plans to introduce new features for its mobile apps, including the ability for end-users to set preferences and notifications around new content, as well as obtain transcripts of video interviews, all within the app.
Posted by Derrick on July 14, 2010 under Video Streaming and Compression |
Brightcove, the leading online video platform, announced that Warehouse, a leading UK women’s fashion retailer with 320 stores countrywide, has rolled out a host of new online video initiatives, including a new iPhone video application, using the Brightcove platform. Warehouse, which is owned by Aurora Fashions, is leveraging the Brightcove platform to support its Style Studio TV fashion portal at Warehouse.co.uk, which showcases the latest in fashion trends from Warehouse and enables visitors to view and purchase products directly from within online video experiences.
“There is no better way to showcase Warehouse’s collections coming to life and to tell our story than through video,” said Danielle Brown, head of marketing at Warehouse. “The Brightcove platform has enabled us to deliver the highest quality user experience possible for our branded video content across both the PC Web and on mobile devices like the iPhone.”
Warehouse’s online video offerings include the fashion portal, Style Studio TV, as well as video-rich website catalogs of clothing and accessories. With the Brightcove platform, Warehouse has introduced an innovative “shoppable” video functionality, where fashions shown in videos are available for purchase within the same screen. Warehouse also recently introduced a mobile application using the Brightcove iPhone Software Development Kit (SDK), featuring the latest updates on trends and fashion must-haves available at warehouse.co.uk. The app includes new video content from Style Studio TV and a multitude of styling tips.
“Video provides major retail brands like Warehouse with a unique opportunity to drive customer engagement and to deliver a highly interactive online shopping experience,” said Jeff Whatcott, Brightcove senior vice president of marketing. “Warehouse has a tremendous following in the UK, and we are proud to support the organization’s innovative e-commerce video initiatives and new iPhone app.”
Posted by Derrick on July 1, 2010 under Video Streaming and Compression |
Gomez, the Web performance division of Compuware, was looking for an online video platform (OVP) that could scale flexibly with its growing online video needs. The company selected Sorenson Media’s OVP, Sorenson 360, to quickly create and deliver high-quality online video content for its website and integrate seamlessly with WordPress.
Gomez’s industry-leading solutions for optimizing the performance, availability, and quality of web and mobile applications are used by more than 3,000 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most-visited U.S. Web sites.
“Many of the world’s leading companies rely on Gomez to help them increase revenue, decrease costs and build brand loyalty by optimizing the performance, availability and quality of their Web and mobile applications,” said Kirk Punches, vice president of sales and business development for Sorenson Media. “Gomez chose Sorenson 360 to address the company’s online video needs and meet all of its website’s online video challenges.”
Gomez required an OVP that provides control of the management and hosting for its archived files, and a more effective way to implement its own registration process. In addition to its Archived Webinar video content, Gomez wanted reliable solutions for the development and online delivery of its marketing videos, which incorporate both Flash animation and traditional video images.
“Sorenson’s scalable product enabled us to enter into online video gradually,” said Tarah Cammett, director of marketing for Gomez. “We received excellent quality and results from the Sorenson Squeeze client-side encoding solution, so we decided to evaluate Sorenson 360 online video platform to address our online video challenges.”
Customers can use the gold-standard Sorenson Squeeze client-side encoding application to easily compress and upload videos directly to Sorenson 360, ensuring maximum control and industry-best online video quality.
The flexibility and scalability of Sorenson 360’s features and pricing enabled Gomez to seamlessly transition through three successive stages of video deployment on its site. In the first, exploratory stage, Gomez added a few smaller videos to its site, which enabled the company to minimize expenses while evaluating the response and viewing patterns of site visitors.
Encouraged by brisk viewership during this first stage and Sorenson 360’s ease of use, the company upgraded its service to include more and larger video files to accommodate increasing numbers of viewers. The accelerating viewership and the seamless transition with Sorenson 360 emboldened the company to enter its third and current stage, with an increasing emphasis on customized videos and the incorporation of RTMP streaming. This final stage of heightened video content and quality has driven significant increases in video views and overall site traffic for Gomez.
Tags: client-side, compress and upload videos, encoding, mobile applications, online video, online video platform, RTMP streaming, solution, Sorenson 360, Sorenson Media, Sorenson Squeeze, web, WordPress
Posted by Derrick on June 18, 2010 under Video Streaming and Compression |
Brightcove, the leading online video platform, announced that The Football Association (FA), England’s governing body for the game of football, has launched a host of new online video offerings for TheFA.com, as well as a dynamic new iPhone app, using the Brightcove platform. The FA is also leveraging Brightcove to support a variety of video initiatives around the official website for England’s World Cup team, including interviews with players and highlights from previous games and tournaments.
“Football in England today has more spectators, participants, revenues and media interest than any other sport,” said Alistair Robertson, Project Lead at The FA. “We have a tremendous amount of fans visiting our website each day to see the latest news and highlights of the England team, The FA cup and our many National Game initiatives, so it is crucial that we are able to provide the highest quality user experience possible. The breadth of features available in the Brightcove platform enables us to achieve this, as well as expand our video initiatives to popular mobile devices like the iPhone.”
With Brightcove, The FA is able to deliver high quality, interactive online video viewing experiences for football fans worldwide. Brightcove’s range of customization features enable The FA to easily and dynamically integrate video throughout the TheFA.com site, which is crucial in increasing search engine optimization around video and deepening user engagement. Brightcove also makes it easy for The FA to significantly expand the audience reach of its video content through advanced social sharing tools for popular sites like Facebook and Twitter and a wide-range of third party distribution capabilities. Brightcove’s “white-list” status by Facebook gives The FA the ability to embed Brightcove players directly into the England team’s wall, as well as on the FATV section of the team’s Facebook page.
The FA also recently introduced a fan-friendly mobile app using the Brightcove iPhone Software Development Kit (SDK) and Brightcove Mobile Experience solution. The app is designed to enable fans to keep in instant touch with the England team through the latest news from the World Cup camp, including exclusive video highlights of great England games, goals and legendary players.
“Online video presents a unique opportunity for organizations like The FA to increase engagement with fans and dramatically expand their online audience,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “We are thrilled to be the online video platform behind The FA’s dynamic new offerings, particularly on the eve of the immense traffic and interest that will be generated from the World Cup this summer.”
To see the Brightcove player in action, go to the official England website at www.TheFA.com/England. The FA plans to roll out additional video programming and capabilities using the Brightcove platform in the near future.
Posted by Derrick on June 14, 2010 under Video Streaming and Compression |
Sorenson Media announced the launch of the company’s Sorenson 360 v2 online video platform (OVP) at the Streaming Media East 2010 conference. Coming to market exactly one year after the platform’s initial launch, Sorenson 360 v2 has been created specifically to address the needs of the enterprise online video marketplace and to compete aggressively in the space by offering customers a rich differentiated set of powerful features and the highest-quality video in the marketplace.
A robust, significantly enhanced feature set enables Sorenson Media to compete for leadership in the enterprise marketplace, anchored by the ability to integrate a full range of custom solutions for any size client. Compelling new features in Sorenson 360 v2 include:
Video management capabilities that enable customers to effectively manage any number of videos in folders and subfolders, and to coordinate multiple users and accounts
RTMP (Real Time Messenger Protocol) streaming with unlimited data rates
Playlist functionality that enable users to create playlists on the fly with simple drag and drop functionality
Fully customizable white label video players with an unlimited number of styles and templates
Backend optimization that achieves exceptional speed in managing complete content management system
“With this new enterprise edition of Sorenson 360, we have our sights set on becoming the leading contender in the OVP market,” said Peter Csathy, CEO of Sorenson Media. “Sorenson 360 v2 offers the highest quality video among OVPs; our new features are those that the enterprise need; our interface is faster, more flexible and easier to use for many video assets; and our pricing is considerably more transparent and cost-effective. We feel we are playing some of the strongest cards in the OVP deck.”
