Posted by Derrick on February 14, 2010 under Video Streaming and Compression | 
Sorenson Media announced that the campaign team for Senator John McCain (R-AZ) is utilizing several components of Sorenson Media’s Sorenson 360 video delivery network – its re-imagined online video platform – to drive a major video initiative for his 2010 Senate re-election. Campaign leaders are leveraging the power of video to solidify Senator McCain’s position as the most prominent Republican in Congress and more fully engage visitors to the newly designed Web site.
“Our involvement with Sorenson Media is a testament to the growing power of online video in major political initiatives,” said Corey Vale, Internet Director for the McCain 2010 campaign. “Video is one of the most impactful ways to connect directly with an audience, and we want to be on the leading edge of an accelerating trend toward robust, online experiences.”
The McCain campaign has used Sorenson 360’s solutions to create an extensive “video supporter wall” where visitors to his Web site are able to easily capture and publish a video message directly from their webcam or camcorder. In addition, Sorenson Media technology is being used to deliver high-quality video throughout the site to highlight key campaign strategies and messages.
“After evaluating several options, we chose Sorenson Media for the company’s long-standing reputation for excellence, its best-in-class quality, exceptional ease of use and unique customizability,” said Vale. “With Sorenson Media’s solutions, we have a fully skinnable interface that allows us to control, manage and leverage video content to more effectively communicate our message, while reinforcing and expanding Senator McCain’s image and influence.”
“We are honored that we have been chosen to work with the former Republican presidential nominee to bring the immediacy and emotional impact of user-generated video to bear in his Senate re-election effort this year,” said Peter Csathy, president and CEO of Sorenson Media. “The use of Sorenson Media’s differentiated total video solutions for this important, high-profile campaign highlights the growing impact of video in reaching out to prospective voters and other key constituencies.”
Posted by Derrick on February 8, 2010 under Video Streaming and Compression |
Ooyala Inc., a leading provider of end-to-end video platform applications and services, announced that Telegraph Media Group (TMG), publisher of the UK’s leading newspaper and online news destination site, Telegraph.co.uk, has chosen Ooyala’s market leading online video platform to power its online video. Ooyala and TMG will also partner to develop new technologies to improve the way information is delivered and consumed online.
Ooyala was recently rated as a market-leading video platform provider and the leader in the area of video analytics and monetisation, by Forrester Research. “Ooyala’s end-to-end video platform offers best-in-class video analytics and monetization capabilities” – Bobby Tulsiani, Sr. Analyst at Forrester Research.
TMG reaches over 30 million unique users and delivers over a million hours of online video on a monthly basis. With the Ooyala partnership, TMG aims to set new standards within the industry by delivering a higher quality and more personalized consumer experience, creating greater efficiencies in news content management and providing advertisers with increased consumer insight.
In 2009, TMG saw a dramatic rise in online video consumption. By moving to Ooyala’s platform and leveraging its real-time analytics, TMG will be able to provide its audience with highly targeted video content at a market leading speed.
Ooyala Inc., a U.S based company with offices in London, provides a fully integrated online video platform that enables media companies to manage, deliver, syndicate, analyze and monetise their premium video content. The platform’s real-time analytics engine allows clients to view, in real-time, how their online video and associated advertising is being consumed.
“Ooyala’s innovative video solutions will help us accelerate our overall online video strategy” said Paul Cheesbrough, Chief Information Officer at Telegraph Media Group. “Their online video publishing, analytics, and video monetization services will ensure we are fully able to exploit the value of our online video content in 2010” he added.
In May 2009, Telegraph Media Group was named ‘Best Digital Publisher – Consumer’ at the Association of Online Publishers Awards. On November 30, TMG announced a multi-million pound investment in a new digital business unit, that will be headed by Editor-in-Chief Will Lewis.
“Telegraph Media Group has led its commercial rivals in online news for 15 years. Faced with the challenges of making online video profitable, the company has recognised that the key to successfully monetising content lies in having better consumer insights” said Jay Fulcher, Ooyala’s President and CEO. “We are excited to be partnering with such a forward-thinking company and look forward to building technologies that will enable the news industry to better monetize and expand their global media footprint.”
In 2010 Ooyala is planning to invest heavily to expand its operations into the European markets.
Posted by Derrick on January 10, 2010 under Video Streaming and Compression |
Brightcove Inc., the leading online video platform, announced at the 2010 Consumer Electronics Show (CES) that it is enabling customers to create immersive, branded video experiences for Internet-connected television sets and other Internet-connected consumer electronics powered by the Yahoo! Widget Engine. Brightcove’s global customer base of more than 900 professional media publishers can now use their existing Brightcove accounts and workflow to easily design and operate video widgets distributed to millions of Internet-connected televisions. Brightcove customers already taking advantage of the new distribution opportunity include Time Inc., Cars.com, TheStreet.com, Wine Spectator, Slate, and The Hollywood Reporter.
“We are constantly striving to extend the Brightcove platform to enable new three-screen distribution strategies for our customers, and our integration with the Yahoo! Widget Engine significantly advances these opportunities,” said Chris Johnston, director of technology partnerships at Brightcove. “The broad adoption of the Yahoo! Widget Engine among leading television manufacturers has introduced a host of exciting new possibilities for Brightcove publishers to expand audience reach and grow their online communities.”
The new distribution opportunity with Yahoo! is made possible through Brightcove’s Universal Delivery Service (UDS), which was introduced as part of the new Brightcove 4 platform. With UDS, Brightcove customers can upload a single master video file, which is then transcoded into multiple formats for delivery on PCs, mobile devices, connected televisions or set-top boxes.
“Yahoo! is the trusted partner for publishers who want to take advantage of global distribution channels and advancements in building a worldwide developer ecosystem for publishing and distributing new and innovative TV Widgets,” said Arlo Rose, senior director of product management and design, Yahoo! Connected TV. “Brightcove’s partnerships with many of the world’s leading news and entertainment programmers makes it easy for media publishers to take advantage of the Yahoo! TV Widget platform and provide consumers with an immersive online video experience.”
Yahoo! TV Widgets enhance the traditional TV viewing experience by enabling popular Internet services and online media to reach viewers with personally relevant applications and content through Internet-connected televisions from leading manufacturers such as Samsung, Sony, LG and Vizio. Yahoo! TV Widgets enable consumers to experience some of the most popular Brightcove-powered online video experiences full screen on HDTVs. For more information on the latest on TV Widgets, visit http://connectedtv.yahoo.com/.
“We are excited to expand our use of the Brightcove platform to extend our high quality video programming to the television using Yahoo! TV Widgets,” said Rich Tomko, general manager, MyRecipes Network and vice president, business development for Time Inc. Lifestyle Digital. “The new distribution capability will give consumers additional ways to access our popular video content from such established brands as MyRecipes, Cooking Light, Real Simple, Southern Living, Sunset, AllYou and ThisOldHouse.”
“Car buyers look to Cars.com for the information and confidence they need to make a smart purchase decision,” said Bill Swislow, Cars.com chief information officer. “Our objective new-car reviews and coverage of major auto shows and new-model introductions engage consumers and enable them to take the next step toward a purchase. Video plays a growing role in the research process, so we’re excited about the additional exposure the Brightcove and Yahoo! TV Widget integration creates.”
“TheStreet.com is home to some of the Web’s most sought-after business and financial-related online video content,” said Bill McCandless, general manager of multimedia and mobile at TheStreet.com. “The Brightcove platform has enabled us to amass a highly engaged and substantial online audience for our growing library of premium video content, and the new distribution capability with Yahoo! is a great opportunity to extend the reach of our content to the living room television.”
“Video is a great way to connect to Wine Spectator’s audience, and Brightcove’s robust and easy-to-use platform provides our viewers with a gold-standard video experience,” said Gloria Maroti Frazee, director of video and education at Wine Spectator. “We’re excited to continue to grow with Brightcove and to take advantage of its integration with Yahoo!, which makes it easier to reach our audience wherever they are.”
“As a Brightcove customer, we look forward to making use of the new Yahoo! TV Widget,” said Bill Smee, executive producer of Slate V. “We hope this new offering will allow us to distribute Slate V’s content to an even wider audience, as well as give viewers the opportunity to watch our videos on larger screens.”
“Online video continues to be a strategic tool for driving traffic and increasing audience engagement on The Hollywood Reporter’s website, THR.com,” said Nikki Hamedani, senior digital marketing manager with The Hollywood Reporter Online. “Brightcove has enabled us to extend the reach of our exclusive entertainment video content to other devices and audiences, and we look forward to leveraging the capabilities of Yahoo! TV Widgets to reach an even wider network of online THR fans.”
Posted by Derrick on December 21, 2009 under Video Streaming and Compression |
Sorenson Media announced that it has been named among the top online video companies of 2009 by FierceOnlineVideo. Released annually, the “Fierce 15” recognizes companies that provide the “skeleton, muscle and flesh of the online video industry.”
In his article, Editor Jim O’Neill highlights Sorenson Media’s rich history of innovation in the online video industry as well as its profitability, a unique quality among competitors in its space. Sorenson Media’s tools and services have been used by the largest companies, including Apple, Adobe and YouTube, and Sorenson Squeeze remains the gold-standard video encoding application.
“Video encoding stalwart Sorenson Media has been around since, well, online video’s Dark Ages,” O’Neill writes, “and it’s done something few of its competitors have managed to do: it’s made money.”
Last month, Sorenson Media released Sorenson Squeeze 6, which provides users a number of new features that make the process of encoding and publishing video easier, including new review and approval capabilities and the ability to publish video directly to multiple sites, such as YouTube, Twitter and Sorenson Media’s own Sorenson 360 online video platform. In May 2009, the company launched Sorenson 360 to enable users to more affordably and easily publish the highest quality video content on the Internet through seamless integration with Sorenson Squeeze.
“Being named to the Fierce 15 is a considerable achievement for the company and caps an outstanding year for our team,” said Peter Csathy, president and CEO of Sorenson Media. “With our long-standing history in the online video space and an ongoing focus on innovation, Sorenson Media has differentiated itself in the market to truly affect the future of online video. We appreciate this recognition from FierceOnlineVideo, particularly because it is a trusted source of information for anyone who follows the online video industry.”
This recognition comes just a few weeks after Streaming Media magazine gave Sorenson Squeeze the Reader’s Choice Award for Best Encoding Software (under $1,000), and Sorenson 360 was a finalist in the Online Video Platform (Premium) category. Additionally, USA Today noted Sorenson Media’s staying power in a November 11 article stating, “Every time you see a video online, you probably have Sorenson Media to thank.”
Posted by Derrick on November 6, 2009 under Video Streaming and Compression |
Brightcove Inc., the leading online video platform, announced it was recognized as a leader by Forrester Research, Inc. in its report, The Forrester Wave: U.S. Online Video Platforms, Q4 2009. Brightcove was among the select companies that Forrester invited to participate in its Wave report, and the company received top scores across all of the major evaluation categories.
According to the report, “Brightcove’s offering is the most comprehensive video platform in this Forrester Wave evaluation; it consistently scores high marks with few, if any, gaps. The company’s customer base, video scale, and internal resources are unrivaled in the market today. Brightcove’s significant resources and road map position the company to stay ahead in the video platform race.”
“Brightcove is honored to be recognized by Forrester as a leading online video platform,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “This is an exciting time for the online video industry, as video is becoming as pervasive as text on the Web and nearly every professional website is looking to publish video. We see an enormous global opportunity to establish Brightcove as the dominant platform for professional video publishing on the Web, and we believe this recognition from Forrester further validates our leadership position in the market.”
Forrester evaluated the strengths and weaknesses of six U.S. online video platform vendors against 37 criteria in three major categories – current offering, strategy and market presence. Platforms were evaluated against several features, including media management, user-generated video, player capabilities, publishing capabilities, distribution capabilities, monetization capabilities, reporting capabilities, internationalization, integration, scalability, and service offerings. Strategy was measured against the vendor’s ability to envision the future needs of the marketplace, the road map required to meet these needs, partner relationships and executive team experience. Customer base and financial strength were measured to determine market presence.
