Posted by Derrick on May 6, 2010 under Video Streaming and Compression | 
Sorenson Media announced that the company will collaborate with Adobe and Amazon Web Services to present an informational online video workshop for participants at the 2010 Streaming Media East conference in New York City.
The two-hour workshop, entitled “The Business and Technology of Online Video,” will be held Tuesday, May 11 at the Hilton New York. Free to conference attendees, it will focus on simplifying the often difficult and unwieldy processes of encoding, managing, publishing and delivering video content over the Internet. Guided by step-by-step demonstrations, participants will learn how to capture, encode, store, publish, transcode and deliver their videos “in the cloud,” utilizing powerful features from the award-winning Sorenson Squeeze encoding solution, Sorenson 360 online video platform (OVP), and Amazon Web Services CloudFront and other streaming web services. The workshop will also cover integration capabilities of Sorenson Media’s total video solutions and Amazon Web Services with Adobe’s Open Source Media Framework. All attendees will receive a $50 Sorenson 360 usage voucher and $25 in Amazon Web Services usage credit.
“We are delighted to partner with two fellow industry leaders, Adobe and Amazon Web Services, to demonstrate innovative and intuitive approaches for online video production and deployment at the 2010 Streaming Media East conference,” said Eric Quanstrom, VP of marketing & strategy of Sorenson Media. “This is a tremendous opportunity to present the market’s highest-quality online video solutions to world-class individuals and organizations in a position to make optimal use of them.”
In addition to its involvement in the 2010 Streaming Media East workshop, Sorenson Media will serve as the official All-Star Sponsor for the 2010 Streaming Media All-Stars program. This sponsorship includes publication of the Streaming Media All-Stars feature in the April/May issue of Streaming Media, which goes out to approximately 20,000 readers, as well as a private event at a Mets baseball game on May 11 for select industry luminaries participating at Streaming Media East.
“It is fitting that Sorenson Media, whose technology has ‘sponsored’ so many transformative developments in the online video movement, is now sponsoring the celebration of key people helping to propel the industry forward,” said Quanstrom. “We also plan to make other significant announcements in conjunction with the event, so stay tuned.”
Tags: capture, East, encoding, online, publish, solutions, streaming, streaming media, transcode, Video, workshop
Posted by Derrick on May 2, 2010 under Video Streaming and Compression |
Sorenson Media announced that Go Daddy has chosen Sorenson Media video solutions to power its Quick Blogcast Web blogging platform for Mac users. Using Sorenson Squish, Sorenson Media’s proprietary browser-based encoding solution, Go Daddy Quick Blogcast customers can quickly and easily create, manage and publish video content, including podcasts and vlogs, for use on blog sites across the Web.
“Go Daddy is dedicated to keeping our services simple for our customers,” said Go Daddy vice president, Site Building Service, Wayne Oleksak. “Our partnership with Sorenson Media enables Mac-based bloggers to quickly and easily upload high-quality video content for their blogs.”
With Sorenson Squish, all encoding is done directly on the user’s desktop, making the video immediately ready for use in a Web environment and without the need for opening a separate application. The resulting smaller compressed file reduces bandwidth requirements and shortens upload time. The company’s best-in-class encoding technology ensures the highest-quality video content, while eliminating the need for encoding expertise and expensive, server-side infrastructure. Users can also easily capture and publish video content directly from their Webcam, DV cam or simply drag and drop a video file.
Go Daddy is one of a growing number of enterprise customers that have chosen Sorenson Media’s total video solutions to power their Internet video activities. The company has recently announced significant contracts with major universities throughout the world, as well as the John McCain 2010 re-election campaign.
“Our total end-to-end video solutions and APIs are tailor-made for the enterprise market,” said Kirk Punches, vice president of business development for Sorenson Media. “Our new partnership with Go Daddy underscores the reality that no one else empowers users with the same combination of quality, flexibility, control, intuitive functionality and cost-effectiveness that we offer.”
Tags: browser-based, content, Desktop, encoding, enterprise, podcasts, publish, Quick Blogcast, solution, Sorenson Media, Sorenson Squish, Video
Posted by Derrick on July 2, 2009 under Video Streaming and Compression |
In conjunction with the Apple Worldwide Developers Conference June 8-12, Sorenson Media announced the immediate availability of new iPhone video publishing for its Sorenson 360 Video Delivery Network (VDN). This new solution enables small- to medium-sized businesses, video professionals, bloggers and other content creators to quickly and seamlessly encode and publish the highest quality video content on the Internet for direct viewing by Apple iPhone users (i.e. through the iPhone’s Web browser and without the need to install a separate app). The enhanced Sorenson 360 VDN represents a significant step forward in one-stop online video publishing across major platforms and devices, including the recently announced iPhone OS 3.0 and the iPhone 3G S.
“With the addition of iPhone publishing for Sorenson 360, Sorenson Media is greatly expanding the reach and power of what is already the most cost-effective and user-friendly online video publishing solution in the marketplace,” said Peter Csathy, CEO of Sorenson Media. “Up to this point, video playback on the iPhone has simply been out of reach for video professionals. This new release reinforces the hallmarks of Sorenson 360 – unparalleled quality, innovation, flexibility, ease-of-use and affordability. It is now easier than ever for anyone to publish iPhone-ready video content over the Internet.”
In contrast to the one-format-fits-all approach used by many online video publishing services, in which the user has little flexibility in the video format and player used, Sorenson 360 offers specific iPhone presets, enabling users to easily encode video content in the iPhone-compatible H.264 format and deliver that content using the iPhone’s native video player. This is a significant development because, while the majority of online video content is encoded in Adobe Flash format, the iPhone does not play Flash content, meaning most videos featured on Web sites are not viewable using the iPhone’s Web browser. With Sorenson 360, video professionals can reach their audiences virtually anywhere the Internet is available, including on the iPhone.
“Sorenson 360 simplifies the experience of the video publisher and the iPhone user alike through its ability to automatically detect how the user is accessing a video file – whether through a traditional browser on a desktop or laptop computer, or through the iPhone’s Web browser,” said David Dudas, vice president of product management. “Based on this information, Sorenson 360 then automatically delivers the video file using the appropriate player – a Flash player for users on desktops or laptops, or the iPhone’s native video player for iPhone users.”
The Sorenson 360 VDN enables users to encode and upload video content either seamlessly through the industry-leading Sorenson Squeeze software or directly via their browsers using the Sorenson 360 interface; both processes significantly reduce upload time and provide automatic access to the iPhone presets. Through its unique browser-based encoding tool, Sorenson 360 users simply drag and drop their video files from their hard drive or record new videos via their webcams and, with one step, publish and make them playable directly on an iPhone.
Sorenson 360 is compatible with all versions of Apple iPhone – iPhone 3G S, iPhone 3G and prior versions 1 and 2 – as well as Apple iPod Touch via WiFi. This includes the iPhone OS 3.0 and the Safari 4 browser. Video specifications for the Sorenson 360 iPhone presets are: H.264 video codec – MP4 output, up to 1 Mbps, 640 x 480 pixels, 30 frames per second.
Tags: and, encode, iPhone, iPhone-compatible, iPhone-ready, playback, publish, Publishing, Sorenson 360, Sorenson Media, upload, Video
