Posted by Derrick on August 5, 2010 under Video Streaming and Compression | 
Sorenson Media announced that the Sorenson Spark Software Developers Kit (SDK) has been licensed by Marvell Technology to incorporate the Sorenson Spark decoder in Marvell products. Sorenson Spark will be included in the company’s platform solutions designed to scale with set-top boxes, media players, e-readers, netbooks, smart phones, high-performance tablets and other advanced mobile devices.
Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination today. The Sorenson Spark SDK allows developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon.
Marvell is a leading fabless semiconductor company with expertise in microprocessor architecture. Marvell’s multiple platforms included networked Blu-ray players, set-top boxes, media players, mobile and wireless, and high volume storage solutions. These are used to power the complete value chain of mobile and wireless devices.
“Marvell is a technology leader, driving highly efficient and scalable platform solutions for consumers worldwide,” said Douglas Cebik, director of business development of Sorenson Media. “Now, the company’s high performance mobile platforms will be able to play Internet video using the industry’s most common codec and consumers will enjoy more complete access to the full world of online video.”
Tags: Adobe Flash, codec, flash, media, media players, Mobile Devices & Technology, online, online video, sdk, smart phones, Sorenson, Sorenson Media, Sorenson Spark decoder, Video, video codec, videos on the Internet
Posted by Derrick on August 7, 2009 under Video Streaming and Compression |
Sorenson Media today announced the availability of the beta version of the Sorenson 360 Software Developers Kit (SDK), which enables customers of the Sorenson 360 Video Delivery Network to use custom media players with the video publishing platform. With Sorenson 360, customers now have the choice of using their own proprietary media players, 3rd party players, or using the built-in customizable Flash media player Sorenson 360 provides.
The Sorenson 360 SDK component is free to customers and developers as a beta release and can be integrated with existing media players by adding only three lines of code. For customers who do not have their own software developers, Sorenson Media offers a professional services department to provide the necessary expertise.
“Sorenson 360 customers, which primarily are small- to medium-sized businesses and video professionals, now have an unrivaled Internet publishing platform that gives them full control over the quality and formatting of their video resources and enables them to retain the look-and-feel they’ve developed with their custom video players,” said David Dudas, Sorenson Media vice president of product development. “When customers asked to use their own media players with Sorenson 360, we listened, then delivered quickly.”
Sorenson 360 users, including those who use their own media players, uniquely benefit from the platform’s unrivaled client-side encoding that gives the user full control of video quality and saves time by encoding before upload, providing a smooth, professional workflow experience. Once uploaded, users can employ the full spectrum of video content management features, such as detailed video analytics and comprehensive password protection to manage access to videos.
Launched in May, the Sorenson 360 Internet video publishing platform already has received numerous accolades and has proven to be extremely popular, especially with the large customer base of video professionals and small- to medium-sized businesses who already use Sorenson Media’s highly regarded Sorenson Squeeze video encoding application and who are looking for a beginning-to-end workflow solution.
