Sorenson 360 Enables Compuware Gomez to Deliver High-Quality Online Video Content

Posted by Derrick on July 1, 2010 under Video Streaming and Compression | Be the First to Comment

Gomez, the Web performance division of Compuware, was looking for an online video platform (OVP) that could scale flexibly with its growing online video needs. The company selected Sorenson Media’s OVP, Sorenson 360, to quickly create and deliver high-quality online video content for its website and integrate seamlessly with WordPress.

Gomez’s industry-leading solutions for optimizing the performance, availability, and quality of web and mobile applications are used by more than 3,000 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most-visited U.S. Web sites.

“Many of the world’s leading companies rely on Gomez to help them increase revenue, decrease costs and build brand loyalty by optimizing the performance, availability and quality of their Web and mobile applications,” said Kirk Punches, vice president of sales and business development for Sorenson Media. “Gomez chose Sorenson 360 to address the company’s online video needs and meet all of its website’s online video challenges.”

Gomez required an OVP that provides control of the management and hosting for its archived files, and a more effective way to implement its own registration process. In addition to its Archived Webinar video content, Gomez wanted reliable solutions for the development and online delivery of its marketing videos, which incorporate both Flash animation and traditional video images.

“Sorenson’s scalable product enabled us to enter into online video gradually,” said Tarah Cammett, director of marketing for Gomez. “We received excellent quality and results from the Sorenson Squeeze client-side encoding solution, so we decided to evaluate Sorenson 360 online video platform to address our online video challenges.”

Customers can use the gold-standard Sorenson Squeeze client-side encoding application to easily compress and upload videos directly to Sorenson 360, ensuring maximum control and industry-best online video quality.

The flexibility and scalability of Sorenson 360’s features and pricing enabled Gomez to seamlessly transition through three successive stages of video deployment on its site. In the first, exploratory stage, Gomez added a few smaller videos to its site, which enabled the company to minimize expenses while evaluating the response and viewing patterns of site visitors.

Encouraged by brisk viewership during this first stage and Sorenson 360’s ease of use, the company upgraded its service to include more and larger video files to accommodate increasing numbers of viewers. The accelerating viewership and the seamless transition with Sorenson 360 emboldened the company to enter its third and current stage, with an increasing emphasis on customized videos and the incorporation of RTMP streaming. This final stage of heightened video content and quality has driven significant increases in video views and overall site traffic for Gomez.

Go Daddy Chooses High-Quality Browser-based Encoding Solution from Sorenson Media to Power Quick Blogcast for Mac Users

Posted by Derrick on May 2, 2010 under Video Streaming and Compression | Be the First to Comment

Sorenson Media announced that Go Daddy has chosen Sorenson Media video solutions to power its Quick Blogcast Web blogging platform for Mac users. Using Sorenson Squish, Sorenson Media’s proprietary  browser-based encoding solution, Go Daddy Quick Blogcast customers can quickly and easily create, manage and publish video content, including podcasts and vlogs, for use on blog sites across the Web.

“Go Daddy is dedicated to keeping our services simple for our customers,” said Go Daddy vice president, Site Building Service, Wayne Oleksak. “Our partnership with Sorenson Media enables Mac-based bloggers to quickly and easily upload high-quality video content for their blogs.”

With Sorenson Squish, all encoding is done directly on the user’s desktop, making the video immediately ready for use in a Web environment and without the need for opening a separate application. The resulting smaller compressed file reduces bandwidth requirements and shortens upload time. The company’s best-in-class encoding technology ensures the highest-quality video content, while eliminating the need for encoding expertise and expensive, server-side infrastructure. Users can also easily capture and publish video content directly from their Webcam, DV cam or simply drag and drop a video file.

Go Daddy is one of a growing number of enterprise customers that have chosen Sorenson Media’s total video solutions to power their Internet video activities. The company has recently announced significant contracts with major universities throughout the world, as well as the John McCain 2010 re-election campaign.

“Our total end-to-end video solutions and APIs are tailor-made for the enterprise market,” said Kirk Punches, vice president of business development for Sorenson Media. “Our new partnership with Go Daddy underscores the reality that no one else empowers users with the same combination of quality, flexibility, control, intuitive functionality and cost-effectiveness that we offer.”

Elemental Wins Mario Award from TV Technology Magazine

Posted by Derrick on April 29, 2010 under Video Streaming and Compression | Be the First to Comment

Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced that Elemental Live is a recipient of the 18th Annual Mario Award given by TV Technology magazine. NAB marked the unveiling of Elemental Live, a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming to new media platforms. Elemental Live represents a significant leap forward in high-density video encoding for live events, delivering four times the performance of competitive CPU-only solutions at half the price.

Organized in 1993, the Mario Awards were established to recognize manufacturers whose products represent significant technical breakthroughs—many of these products have gone on to significantly impact the future of video technology. The awards are named after Mario Orazio, a pseudonym for a nameless engineer and a renowned technology columnist for TV Technology who pens the industry’s most widely read column, “The Masked Engineer.” The awards are given out annually at the NAB convention to companies that demonstrate forward-thinking and technical excellence in their products.

“We are thrilled that Elemental Live was singled out from the thousands of products showcased at NAB this year,” said Sam Blackman, CEO and chairman of Elemental Technologies. “We’ve put significant development effort into Elemental Live to create an exceptional live video streaming solution, so from one engineer to another, this is truly an honor.”

“Mario scours the NAB show floor for the 10 most innovative products that represent the pinnacle of technical achievement. We are proud to present these awards on behalf of the ‘Masked Engineer,’” said TV Technology Editor Tom Butts.

TV Technology is the industry’s leading magazine for technology news and reviews and is celebrating its 27th year covering the television industry. The magazine is published by NewBay Media LLC, the world’s largest publisher of audio and video publications.