Posted by Derrick on February 4, 2010 under Video Streaming and Compression | 
Shannon Dunn can attest to the game-changing impact of Sorenson Squeeze 6, the latest incarnation of Sorenson Media’s pioneering video encoding solution.
“There is nothing that can touch Sorenson Squeeze 6 for creating, editing and managing Internet video,” said Dunn, senior editor for Sprint’s Creative Media Services group, the video production arm of the telecom giant’s corporate communications division. “We produce hundreds of videos every year, and Sorenson Squeeze saves us untold time and energy.”
Sorenson Squeeze 6 is an intuitive, total video workflow solution that enables video professionals, small businesses and large enterprise customers alike to quickly and easily deliver exceptional video quality in all of the leading video formats – from Flash and VC-1 to H.264 and HD for MPEG-2.
One of the most significant value-adding features of Sorenson Squeeze 6 is its innovative new review and approval process made available through integration with the Sorenson 360 online video platform. “Seamless integration of our Sorenson 360 video delivery network represents a huge leap forward. There is nothing else like our total video solution in the marketplace,” said David Dudas, vice president of product development for Sorenson Media. “Because we have integrated Sorenson 360 into Squeeze 6, our customers get it all in one easy-to-use solution – our award-winning differentiated client-side encoding, as well as a true hosted solution for the storage and delivery of their video content.”
The review and approval process in Sorenson Squeeze 6 enables real-time collaboration. With Squeeze 6, the creator of the video content can automatically send an email or SMS text with a secure link to the video. The recipient then views the video and provides immediate feedback to the content creator, who can then make changes until all parties have approved the content.
“Sorenson Squeeze has enabled me to protect our brand and effectively manage the process of approvals and posting,” said Dunn, who must get approval from a handful of stakeholders for each project he completes. “We no longer undergo the inconvenient process of posting video files to an FTP site for each iteration of the video creation process – and files don’t get downloaded and posted prematurely.”
Another compelling benefit of Sorenson Squeeze 6 is the publishing presets feature, which enables Dunn and his team to create and distribute multiple files at once. “When I finish developing a video, I can just drag and drop a preset to the video and automatically output it to multiple locations in a variety of different formats,” Dunn added. “For example, using the same video file we can send out an uncompressed QuickTime file for archiving; a 256k WMV file for publishing on lots of portals; a file to an FTP site for clients; and a view-ready QuickTime file in 360 for internal review.”
Along the same vein, Valerie Junge, film editor at Big Sky Editorial, uses Sorenson Squeeze in all of the projects she edits for her high-profile clients, including celebrated Web viral videos such as the Microsoft Xbox 360 campaign “Behind the Fun,” featuring “Glee” star Jane Lynch. The Web virals, which Junge worked on with the T.A.G. unit of McCann Worldgroup, exclusively utilize Sorenson Squeeze 6 encoding.
“Sorenson Squeeze is the only product we use,” said Junge. “The process is so user-friendly and efficient, and the quality is so high that it is uncommon for anyone to ask for tapes or DVDs for approvals. We use Sorenson Squeeze to post high-quality rough cuts for online review and approval; it enables us to show our client a true representation of how the video content will really look. Our clients are always satisfied when they see their work posted on our site.”
Junge added that Sorenson Squeeze 6 is singularly effective performing across multiple formats, including HD. “We like to work in a HD environment here, and Sorenson Squeeze performs much better in HD than competing products do,” said Junge. “We are really big on quality control, and Sorenson Squeeze is reliable and works with any combination of platforms and applications. That is why it is a permanent component of our workflow.”
Posted by Derrick on January 22, 2010 under Video Streaming and Compression |
Shannon Dunn can attest to the game-changing impact of Sorenson Squeeze 6, the latest incarnation of Sorenson Media’s pioneering video encoding solution.
“There is nothing that can touch Sorenson Squeeze 6 for creating, editing and managing Internet video,” said Dunn, senior editor for Sprint’s Creative Media Services group, the video production arm of the telecom giant’s corporate communications division. “We produce hundreds of videos every year, and Sorenson Squeeze saves us untold time and energy.”
Sorenson Squeeze 6 is an intuitive, total video workflow solution that enables video professionals, small businesses and large enterprise customers alike to quickly and easily deliver exceptional video quality in all of the leading video formats – from Flash and VC-1 to H.264 and HD for MPEG-2.
One of the most significant value-adding features of Sorenson Squeeze 6 is its innovative new review and approval process made available through integration with the Sorenson 360 online video platform. “Seamless integration of our Sorenson 360 video delivery network represents a huge leap forward. There is nothing else like our total video solution in the marketplace,” said David Dudas, vice president of product development for Sorenson Media. “Because we have integrated Sorenson 360 into Squeeze 6, our customers get it all in one easy-to-use solution – our award-winning differentiated client-side encoding, as well as a true hosted solution for the storage and delivery of their video content.”
The review and approval process in Sorenson Squeeze 6 enables real-time collaboration. With Squeeze 6, the creator of the video content can automatically send an email or SMS text with a secure link to the video. The recipient then views the video and provides immediate feedback to the content creator, who can then make changes until all parties have approved the content.
“Sorenson Squeeze has enabled me to protect our brand and effectively manage the process of approvals and posting,” said Dunn, who must get approval from a handful of stakeholders for each project he completes. “We no longer undergo the inconvenient process of posting video files to an FTP site for each iteration of the video creation process – and files don’t get downloaded and posted prematurely.”
Another compelling benefit of Sorenson Squeeze 6 is the publishing presets feature, which enables Dunn and his team to create and distribute multiple files at once. “When I finish developing a video, I can just drag and drop a preset to the video and automatically output it to multiple locations in a variety of different formats,” Dunn added. “For example, using the same video file we can send out an uncompressed QuickTime file for archiving; a 256k WMV file for publishing on lots of portals; a file to an FTP site for clients; and a view-ready QuickTime file in 360 for internal review.”
Along the same vein, Valerie Junge, film editor at Big Sky Editorial, uses Sorenson Squeeze in all of the projects she edits for her high-profile clients, including celebrated Web viral videos such as the Microsoft Xbox 360 campaign “Behind the Fun,” featuring “Glee” star Jane Lynch. The Web virals, which Junge worked on with the T.A.G. unit of McCann Worldgroup, exclusively utilize Sorenson Squeeze 6 encoding.
“Sorenson Squeeze is the only product we use,” said Junge. “The process is so user-friendly and efficient, and the quality is so high that it is uncommon for anyone to ask for tapes or DVDs for approvals. We use Sorenson Squeeze to post high-quality rough cuts for online review and approval; it enables us to show our client a true representation of how the video content will really look. Our clients are always satisfied when they see their work posted on our site.”
Junge added that Sorenson Squeeze 6 is singularly effective performing across multiple formats, including HD. “We like to work in a HD environment here, and Sorenson Squeeze performs much better in HD than competing products do,” said Junge. “We are really big on quality control, and Sorenson Squeeze is reliable and works with any combination of platforms and applications. That is why it is a permanent component of our workflow.”
Posted by Derrick on December 21, 2009 under Video Streaming and Compression |
Sorenson Media announced that it has been named among the top online video companies of 2009 by FierceOnlineVideo. Released annually, the “Fierce 15” recognizes companies that provide the “skeleton, muscle and flesh of the online video industry.”
In his article, Editor Jim O’Neill highlights Sorenson Media’s rich history of innovation in the online video industry as well as its profitability, a unique quality among competitors in its space. Sorenson Media’s tools and services have been used by the largest companies, including Apple, Adobe and YouTube, and Sorenson Squeeze remains the gold-standard video encoding application.
“Video encoding stalwart Sorenson Media has been around since, well, online video’s Dark Ages,” O’Neill writes, “and it’s done something few of its competitors have managed to do: it’s made money.”
Last month, Sorenson Media released Sorenson Squeeze 6, which provides users a number of new features that make the process of encoding and publishing video easier, including new review and approval capabilities and the ability to publish video directly to multiple sites, such as YouTube, Twitter and Sorenson Media’s own Sorenson 360 online video platform. In May 2009, the company launched Sorenson 360 to enable users to more affordably and easily publish the highest quality video content on the Internet through seamless integration with Sorenson Squeeze.
“Being named to the Fierce 15 is a considerable achievement for the company and caps an outstanding year for our team,” said Peter Csathy, president and CEO of Sorenson Media. “With our long-standing history in the online video space and an ongoing focus on innovation, Sorenson Media has differentiated itself in the market to truly affect the future of online video. We appreciate this recognition from FierceOnlineVideo, particularly because it is a trusted source of information for anyone who follows the online video industry.”
This recognition comes just a few weeks after Streaming Media magazine gave Sorenson Squeeze the Reader’s Choice Award for Best Encoding Software (under $1,000), and Sorenson 360 was a finalist in the Online Video Platform (Premium) category. Additionally, USA Today noted Sorenson Media’s staying power in a November 11 article stating, “Every time you see a video online, you probably have Sorenson Media to thank.”
Posted by Derrick on October 18, 2009 under Video Streaming and Compression |
Sorenson Media announced that the latest versions of Avid video editing solutions – Media Composer(4.0), Symphony (4.0) and NewsCutter (8.0) – integrate Sorenson Squeeze 5, providing users a seamless process for editing and encoding the highest quality video content in the most popular formats. Through Sorenson Squeeze’s unique integration with the Sorenson 360 online video platform, Avid customers may further benefit from a workflow solution that enables users to seamlessly edit, encode and publish the highest quality video online.
This most recent product offering is the latest in a six-year relationship Sorenson Media has maintained as the encoding tool integrated with Avid software. As the gold-standard video encoding application, Sorenson Squeeze enables editors, producers and filmmakers who use Avid video editing software to easily deliver video in all of the most popular video formats, with advanced encoding options and superior results.
“Avid is dedicated to providing customers the highest quality video solutions that help them achieve their creative vision. By integrating our industry-leading editing software with the newest versions of third-party applications like Sorenson Squeeze, we help deliver the ultimate creative toolset.” said Mark Overington, vice president of product management at Avid. “Our customers have asked for a seamless all-in-one workflow and we continue to work with industry partners to extend the existing capabilities of our editor solutions for added functionality throughout the post-production process.”
Through the Avid software interface, video editors are able to send their video files directly to Sorenson Squeeze for encoding without adding any additional steps. Using Sorenson Squeeze’s simple workflow, users can output content in a wide variety of formats, including Flash, QuickTime, Windows Media, MPEG-1, MPEG-2 and MPEG-4, for online, DVD or mobile delivery. The software also encodes in HD for MPEG-2, Flash, VC-1, and H.264 formats. Video professionals can compress and encode multiple files simultaneously and apply advanced pre-processing filters to produce higher quality video.
Additionally, the latest version of Sorenson Squeeze integrates seamlessly with the Sorenson 360 online video platform. This unique process creates an all-in-one editing-to-publishing solution for Avid customers, enabling them to efficiently publish videos of the highest-quality to the Web without adding any additional steps to their workflow. Once uploaded to Sorenson 360, users can easily deliver their video content to any Web site by cutting and pasting an automatically generated embed code and gain access to powerful analytics and other video management tools.
“We are thrilled that Sorenson Media continues to enjoy a strong relationship with Avid as the encoding tool of choice for their exceptional editing applications,” said Peter Csathy, CEO of Sorenson Media. “With the integration of Sorenson Squeeze – and, in turn, the additional Sorenson 360 platform – Avid customers are able to edit, encode and publish their videos efficiently on the Web or prepare the best quality videos for mobile media playback, DVD and other uses.”
Posted by Derrick on September 12, 2009 under Video Streaming and Compression |
Today we’ll be discussing working with videos in Sorenson 360. Now if you thought Sorenson Squeeze was an amazing compression tool, wait until you get a load of his big brother for video delivery Sorenson 360. When looking at the available features of this tool since its May release it boasts a lot of excitement right out of the box. Many times individuals and organizations that want to host videos on-line have to set-up a server for the video delivery but Sorenson 360 takes that job off your plate because it is a Video Delivery Network.
Let’s now look at the Video section in 360.
After logging into Sorenson 360 you can click on the Video tab to access your videos.
On the main page of the Video section you can get a quick snapshot of the Video Title, Description, Format, Upload Date, and Number of Views. You can also sort through the videos that are Live, Retired and in the Trash. Sorting by Upload Date, Title and Number of Views is another option.
Now, let’s look a little bit further into the features in the Video section of Sorenson 360.
If you click on one of your videos you’ll get access to many other items. You can choose a Player Style, Player Size, copy Embed Code and copy a Permalink. In this area you also have the option to Edit Title, Edit Description and Password Protect videos. If you want to make a video Live, Retire it or Trash it this is where you’ll do it. Lastly, this area will give you quick access to video metrics and settings used during encoding. Wow, and that’s only the Video section of Sorenson 360.
To get more hands-on instruction on using Sorenson 360 attend one of our 2-Day Video Streaming and Compression classes. It’ll be featured in Day 2 of the Authoring track.
Tags: 2-day, Authoring, classes, Compression, on-line, Sorenson 360, Sorenson Squeeze, tool, video delivery, Video Delivery Network, video streaming, videos
