Posted by Derrick on July 1, 2010 under Video Streaming and Compression | 
Gomez, the Web performance division of Compuware, was looking for an online video platform (OVP) that could scale flexibly with its growing online video needs. The company selected Sorenson Media’s OVP, Sorenson 360, to quickly create and deliver high-quality online video content for its website and integrate seamlessly with WordPress.
Gomez’s industry-leading solutions for optimizing the performance, availability, and quality of web and mobile applications are used by more than 3,000 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most-visited U.S. Web sites.
“Many of the world’s leading companies rely on Gomez to help them increase revenue, decrease costs and build brand loyalty by optimizing the performance, availability and quality of their Web and mobile applications,” said Kirk Punches, vice president of sales and business development for Sorenson Media. “Gomez chose Sorenson 360 to address the company’s online video needs and meet all of its website’s online video challenges.”
Gomez required an OVP that provides control of the management and hosting for its archived files, and a more effective way to implement its own registration process. In addition to its Archived Webinar video content, Gomez wanted reliable solutions for the development and online delivery of its marketing videos, which incorporate both Flash animation and traditional video images.
“Sorenson’s scalable product enabled us to enter into online video gradually,” said Tarah Cammett, director of marketing for Gomez. “We received excellent quality and results from the Sorenson Squeeze client-side encoding solution, so we decided to evaluate Sorenson 360 online video platform to address our online video challenges.”
Customers can use the gold-standard Sorenson Squeeze client-side encoding application to easily compress and upload videos directly to Sorenson 360, ensuring maximum control and industry-best online video quality.
The flexibility and scalability of Sorenson 360’s features and pricing enabled Gomez to seamlessly transition through three successive stages of video deployment on its site. In the first, exploratory stage, Gomez added a few smaller videos to its site, which enabled the company to minimize expenses while evaluating the response and viewing patterns of site visitors.
Encouraged by brisk viewership during this first stage and Sorenson 360’s ease of use, the company upgraded its service to include more and larger video files to accommodate increasing numbers of viewers. The accelerating viewership and the seamless transition with Sorenson 360 emboldened the company to enter its third and current stage, with an increasing emphasis on customized videos and the incorporation of RTMP streaming. This final stage of heightened video content and quality has driven significant increases in video views and overall site traffic for Gomez.
Tags: client-side, compress and upload videos, encoding, mobile applications, online video, online video platform, RTMP streaming, solution, Sorenson 360, Sorenson Media, Sorenson Squeeze, web, WordPress
Posted by Derrick on June 14, 2010 under Video Streaming and Compression |
Sorenson Media announced the launch of the company’s Sorenson 360 v2 online video platform (OVP) at the Streaming Media East 2010 conference. Coming to market exactly one year after the platform’s initial launch, Sorenson 360 v2 has been created specifically to address the needs of the enterprise online video marketplace and to compete aggressively in the space by offering customers a rich differentiated set of powerful features and the highest-quality video in the marketplace.
A robust, significantly enhanced feature set enables Sorenson Media to compete for leadership in the enterprise marketplace, anchored by the ability to integrate a full range of custom solutions for any size client. Compelling new features in Sorenson 360 v2 include:
Video management capabilities that enable customers to effectively manage any number of videos in folders and subfolders, and to coordinate multiple users and accounts
RTMP (Real Time Messenger Protocol) streaming with unlimited data rates
Playlist functionality that enable users to create playlists on the fly with simple drag and drop functionality
Fully customizable white label video players with an unlimited number of styles and templates
Backend optimization that achieves exceptional speed in managing complete content management system
“With this new enterprise edition of Sorenson 360, we have our sights set on becoming the leading contender in the OVP market,” said Peter Csathy, CEO of Sorenson Media. “Sorenson 360 v2 offers the highest quality video among OVPs; our new features are those that the enterprise need; our interface is faster, more flexible and easier to use for many video assets; and our pricing is considerably more transparent and cost-effective. We feel we are playing some of the strongest cards in the OVP deck.”
Posted by Derrick on May 2, 2010 under Video Streaming and Compression |
Sorenson Media announced that Go Daddy has chosen Sorenson Media video solutions to power its Quick Blogcast Web blogging platform for Mac users. Using Sorenson Squish, Sorenson Media’s proprietary browser-based encoding solution, Go Daddy Quick Blogcast customers can quickly and easily create, manage and publish video content, including podcasts and vlogs, for use on blog sites across the Web.
“Go Daddy is dedicated to keeping our services simple for our customers,” said Go Daddy vice president, Site Building Service, Wayne Oleksak. “Our partnership with Sorenson Media enables Mac-based bloggers to quickly and easily upload high-quality video content for their blogs.”
With Sorenson Squish, all encoding is done directly on the user’s desktop, making the video immediately ready for use in a Web environment and without the need for opening a separate application. The resulting smaller compressed file reduces bandwidth requirements and shortens upload time. The company’s best-in-class encoding technology ensures the highest-quality video content, while eliminating the need for encoding expertise and expensive, server-side infrastructure. Users can also easily capture and publish video content directly from their Webcam, DV cam or simply drag and drop a video file.
Go Daddy is one of a growing number of enterprise customers that have chosen Sorenson Media’s total video solutions to power their Internet video activities. The company has recently announced significant contracts with major universities throughout the world, as well as the John McCain 2010 re-election campaign.
“Our total end-to-end video solutions and APIs are tailor-made for the enterprise market,” said Kirk Punches, vice president of business development for Sorenson Media. “Our new partnership with Go Daddy underscores the reality that no one else empowers users with the same combination of quality, flexibility, control, intuitive functionality and cost-effectiveness that we offer.”
Tags: browser-based, content, Desktop, encoding, enterprise, podcasts, publish, Quick Blogcast, solution, Sorenson Media, Sorenson Squish, Video
Posted by Derrick on March 26, 2010 under Video Streaming and Compression |
Sorenson Media announced that its Sorenson Spark video decoder has been licensed by Lenovo to be included in the new Lenovo Skylight smartbook. Sorenson Spark will enable the innovative mobile consumer device to play the widest selection of videos available on the Internet.
Sorenson Media’s Sorenson Spark decoder was the first codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video. Sorenson Spark is the industry’s most ubiquitous video decoder and enables the playback of hundreds of millions of videos on the Internet, including many of those on YouTube.
Announced in January 2010 and available in April 2010, the Lenovo Skylight harnesses the best of smartphones and netbooks to create a new device that boasts a sleek and slim design, all day battery life, robust wireless connectivity and custom interface with live Web gadgets. The optimized Sorenson Spark decoder is available on Qualcomm’s Snapdragon™ chipset, which gives the Skylight its powerful combination of mobile processing performance, optimized power consumption, connectivity and powerful multimedia capabilities.
“The Sorenson Spark decoder completes the Lenovo Skylight’s multimedia package,” said Peter Gaucher, executive director of the Mobile Internet Products Idea Product Group at Lenovo. “By including this ubiquitous decoder, we will be able to enhance the full experience of the Skylight users by giving them full access to millions of videos on the Internet that can only be played back using the Sorenson Spark decoder.”
“We are excited to be working with Lenovo, a proven leader in the mobile computing industry,” said Douglas Cebik, director of business development of Sorenson Media. “Web video is a must-have in every new mobile device, and we’re pleased that Lenovo’s unique Skylight smartbook device will now have access to the full world of Internet video.”
Posted by Derrick on March 18, 2010 under Video Streaming and Compression |
Sorenson Media announced that the company’s total online video solutions are being used by new higher education customers, including a system-wide deployment of Sorenson 360 at the University of Utah and other implementations at Harvard University, The Ohio State University, Loyola Marymount University and Ireland’s Dublin City University.
The University of Utah is using Sorenson 360 – Sorenson Media’s differentiated online video platform – to serve its entire faculty, staff and 28,000-plus students, in activities ranging from curriculum development and delivery to class projects, marketing and educational outreach. Sorenson 360 is the only online video platform that integrates the entire video publishing workflow, giving customers full control of the end product, from the encoding/compression process to the final delivery of the highest-quality video over the Web.
For more information about Sorenson Media’s enterprise video solutions, visit: http://www.sorensonmedia.com/video-solutions/education
“Our team’s work with the University of Utah and other major universities demonstrates the clear competitive advantages we enjoy in the enterprise video marketplace, building upon our 15 years of pioneering technology development,” said Peter Csathy, president and CEO of Sorenson Media. “We have a long-standing reputation for innovation and high quality with businesses and video professionals. They know us. They trust us. We are unique in the industry in focusing on the entire video creation and delivery process, from encoding and publishing to delivery of that video content.”
Sorenson Media’s contract with the University of Utah launched with two concurrent, interconnected projects. The first project, a university-wide video infrastructure deployment of the Sorenson 360 video delivery network, includes the storage, management and delivery of video content within and between every individual, department and school in the University system. Sorenson Media’s total video solutions enable the school’s central IT group to successfully establish and manage individual accounts and subaccounts, tied together through Sorenson Media’s developer APIs and customized professional services. The second project is a business history educational and branding initiative with the University’s David Eccles School of Business.
As part of Sorenson Media’s comprehensive enterprise video solutions, the business school is also deploying the “YouTube in a box” SquishNet application, which will enable the school to employ out-of-the-box user-generated video management tools in this effort. This front-end application is customized to brand the Eccles School and match the look and feel of its site. The project also encompasses key content- and site-management features, including a searchable video database and fast, intuitive client-side encoding, powered by the company’s Sorenson Squish encoding technology.
“Sorenson Media provides us with a potent, fully customized portal that is extremely easy to use and markets our program in highly innovative ways,” said Anne Peterson, director of the Utah Business Leaders History Project for the University of Utah. “The company’s solutions enable us to teach our students through the powerful emotional resonance and impact of video; they can now see and hear how legendary business innovators make a difference in their companies and in their communities.”
In addition to the University of Utah contract, Sorenson Media is currently engaged in other major enterprise deployments at a growing number of universities. The company has leveraged its video encoding leadership with institutions of higher learning as it expands into the enterprise market with its comprehensive video solutions.
“We are delighted to partner with these significant teaching and research universities to unleash the powerful benefits of Internet video throughout the institutions,” said Csathy. “These new deployments demonstrate the tremendous need and demand for our end-to-end solutions, and how Sorenson 360 and our other products are the easiest-to-use, most comprehensive and highest-quality for customers in the enterprise online video market.”
Tags: Compression, Dublin City University, encoding, enterprise video solutions, Harvard University, Loyola Marymount University, online video solutions, Sorenson 360, Sorenson Media, The Ohio State University, University of Utah
