Posted by Derrick on February 4, 2010 under Video Streaming and Compression | 
Shannon Dunn can attest to the game-changing impact of Sorenson Squeeze 6, the latest incarnation of Sorenson Media’s pioneering video encoding solution.
“There is nothing that can touch Sorenson Squeeze 6 for creating, editing and managing Internet video,” said Dunn, senior editor for Sprint’s Creative Media Services group, the video production arm of the telecom giant’s corporate communications division. “We produce hundreds of videos every year, and Sorenson Squeeze saves us untold time and energy.”
Sorenson Squeeze 6 is an intuitive, total video workflow solution that enables video professionals, small businesses and large enterprise customers alike to quickly and easily deliver exceptional video quality in all of the leading video formats – from Flash and VC-1 to H.264 and HD for MPEG-2.
One of the most significant value-adding features of Sorenson Squeeze 6 is its innovative new review and approval process made available through integration with the Sorenson 360 online video platform. “Seamless integration of our Sorenson 360 video delivery network represents a huge leap forward. There is nothing else like our total video solution in the marketplace,” said David Dudas, vice president of product development for Sorenson Media. “Because we have integrated Sorenson 360 into Squeeze 6, our customers get it all in one easy-to-use solution – our award-winning differentiated client-side encoding, as well as a true hosted solution for the storage and delivery of their video content.”
The review and approval process in Sorenson Squeeze 6 enables real-time collaboration. With Squeeze 6, the creator of the video content can automatically send an email or SMS text with a secure link to the video. The recipient then views the video and provides immediate feedback to the content creator, who can then make changes until all parties have approved the content.
“Sorenson Squeeze has enabled me to protect our brand and effectively manage the process of approvals and posting,” said Dunn, who must get approval from a handful of stakeholders for each project he completes. “We no longer undergo the inconvenient process of posting video files to an FTP site for each iteration of the video creation process – and files don’t get downloaded and posted prematurely.”
Another compelling benefit of Sorenson Squeeze 6 is the publishing presets feature, which enables Dunn and his team to create and distribute multiple files at once. “When I finish developing a video, I can just drag and drop a preset to the video and automatically output it to multiple locations in a variety of different formats,” Dunn added. “For example, using the same video file we can send out an uncompressed QuickTime file for archiving; a 256k WMV file for publishing on lots of portals; a file to an FTP site for clients; and a view-ready QuickTime file in 360 for internal review.”
Along the same vein, Valerie Junge, film editor at Big Sky Editorial, uses Sorenson Squeeze in all of the projects she edits for her high-profile clients, including celebrated Web viral videos such as the Microsoft Xbox 360 campaign “Behind the Fun,” featuring “Glee” star Jane Lynch. The Web virals, which Junge worked on with the T.A.G. unit of McCann Worldgroup, exclusively utilize Sorenson Squeeze 6 encoding.
“Sorenson Squeeze is the only product we use,” said Junge. “The process is so user-friendly and efficient, and the quality is so high that it is uncommon for anyone to ask for tapes or DVDs for approvals. We use Sorenson Squeeze to post high-quality rough cuts for online review and approval; it enables us to show our client a true representation of how the video content will really look. Our clients are always satisfied when they see their work posted on our site.”
Junge added that Sorenson Squeeze 6 is singularly effective performing across multiple formats, including HD. “We like to work in a HD environment here, and Sorenson Squeeze performs much better in HD than competing products do,” said Junge. “We are really big on quality control, and Sorenson Squeeze is reliable and works with any combination of platforms and applications. That is why it is a permanent component of our workflow.”
Posted by Derrick on January 22, 2010 under Video Streaming and Compression |
Shannon Dunn can attest to the game-changing impact of Sorenson Squeeze 6, the latest incarnation of Sorenson Media’s pioneering video encoding solution.
“There is nothing that can touch Sorenson Squeeze 6 for creating, editing and managing Internet video,” said Dunn, senior editor for Sprint’s Creative Media Services group, the video production arm of the telecom giant’s corporate communications division. “We produce hundreds of videos every year, and Sorenson Squeeze saves us untold time and energy.”
Sorenson Squeeze 6 is an intuitive, total video workflow solution that enables video professionals, small businesses and large enterprise customers alike to quickly and easily deliver exceptional video quality in all of the leading video formats – from Flash and VC-1 to H.264 and HD for MPEG-2.
One of the most significant value-adding features of Sorenson Squeeze 6 is its innovative new review and approval process made available through integration with the Sorenson 360 online video platform. “Seamless integration of our Sorenson 360 video delivery network represents a huge leap forward. There is nothing else like our total video solution in the marketplace,” said David Dudas, vice president of product development for Sorenson Media. “Because we have integrated Sorenson 360 into Squeeze 6, our customers get it all in one easy-to-use solution – our award-winning differentiated client-side encoding, as well as a true hosted solution for the storage and delivery of their video content.”
The review and approval process in Sorenson Squeeze 6 enables real-time collaboration. With Squeeze 6, the creator of the video content can automatically send an email or SMS text with a secure link to the video. The recipient then views the video and provides immediate feedback to the content creator, who can then make changes until all parties have approved the content.
“Sorenson Squeeze has enabled me to protect our brand and effectively manage the process of approvals and posting,” said Dunn, who must get approval from a handful of stakeholders for each project he completes. “We no longer undergo the inconvenient process of posting video files to an FTP site for each iteration of the video creation process – and files don’t get downloaded and posted prematurely.”
Another compelling benefit of Sorenson Squeeze 6 is the publishing presets feature, which enables Dunn and his team to create and distribute multiple files at once. “When I finish developing a video, I can just drag and drop a preset to the video and automatically output it to multiple locations in a variety of different formats,” Dunn added. “For example, using the same video file we can send out an uncompressed QuickTime file for archiving; a 256k WMV file for publishing on lots of portals; a file to an FTP site for clients; and a view-ready QuickTime file in 360 for internal review.”
Along the same vein, Valerie Junge, film editor at Big Sky Editorial, uses Sorenson Squeeze in all of the projects she edits for her high-profile clients, including celebrated Web viral videos such as the Microsoft Xbox 360 campaign “Behind the Fun,” featuring “Glee” star Jane Lynch. The Web virals, which Junge worked on with the T.A.G. unit of McCann Worldgroup, exclusively utilize Sorenson Squeeze 6 encoding.
“Sorenson Squeeze is the only product we use,” said Junge. “The process is so user-friendly and efficient, and the quality is so high that it is uncommon for anyone to ask for tapes or DVDs for approvals. We use Sorenson Squeeze to post high-quality rough cuts for online review and approval; it enables us to show our client a true representation of how the video content will really look. Our clients are always satisfied when they see their work posted on our site.”
Junge added that Sorenson Squeeze 6 is singularly effective performing across multiple formats, including HD. “We like to work in a HD environment here, and Sorenson Squeeze performs much better in HD than competing products do,” said Junge. “We are really big on quality control, and Sorenson Squeeze is reliable and works with any combination of platforms and applications. That is why it is a permanent component of our workflow.”
Posted by Derrick on November 12, 2009 under Video Streaming and Compression |
Sorenson Media announced the immediate availability of Sorenson Squeeze 6, a significant update to the gold-standard video encoding software application. Sorenson Squeeze 6 provides the first total workflow solution for video professionals, enabling customers to employ innovative tools – such as email and text notifications and a secure review and approval process – that simplify the overall workflow and allow them to more easily encode and publish their video files on the Internet. Optimized video codecs and new filters have also been added, significantly improving video quality and encoding speed.
Video Management Made Easy
Working in tandem with the Sorenson 360 Video Delivery Network (Sorenson Media’s re-imagined online video publishing platform), Sorenson Squeeze 6 includes a variety of new unique features that make encoding and publishing videos online easier:
- E-mail and Text Notifications. Sorenson Squeeze 6 can now send automatic notifications to clients, colleagues, supervisors, friends or the users themselves via e-mail and text message (SMS) when encoding jobs are completed. With this new feature, users can start an encoding job and walk away, knowing they will be notified immediately when the process is done.
- Review and Approval Workflow. Video professionals can now add their clients’ and supervisors’
contact information to Sorenson Squeeze, which will automatically send them secure, password protected videos for review and approval after encoding jobs are completed. This automated workflow is accessible from desktop computer Web browsers as well as the iPhone, enabling busy professionals to review and approve content on the go. After viewing a video, reviewer feedback and comments are immediately sent back to the Squeeze user, thereby streamlining the workflow of today’s video professionals.
- Direct Publishing and Syndication. In addition to seamless publishing to the Sorenson 360 Video Delivery Network, Sorenson Squeeze 6 users can upload high-quality encoded files directly to popular social media sites, such as YouTube and Twitter, as well as to content delivery networks, including Akamai and Limelight.
- Enhanced User Interface. The Sorenson Squeeze 6 interface has been re-designed to simplify the video compression workflow and provide easy access to the software’s powerful features, including encoding presets; high-quality audio and video filters; DVD burning tools; and the new review, approval and notification functions.
- Complimentary Sorenson 360 Review & Approval Account. Every purchase of Squeeze 6 includes a complimentary one-year Review & Approval account to the Sorenson 360 Video Delivery Network, making Squeeze the first end-to-end encoding and publishing solution.
Higher Quality, Faster Encoding, Expanded Compatibility
Sorenson Squeeze 6 surpasses previous versions of the software in both speed and quality by incorporating and optimizing the latest On2 VP6 and MainConcept H.264 codecs. Internal benchmark tests have shown Sorenson Squeeze 6 is up to 500 percent faster than Sorenson Squeeze 5 when encoding in the H.264 and VP6 formats, both of which are standard formats included with every copy of Squeeze 6. New video filters, including blur, RGB, tint, white balance and timecode, have also been added to improve the quality of any encoded video. New input and output formats have also been added to Sorenson Squeeze 6, including:
- New Input Formats: AVC-Intra and WMV with VC-1 for use in Blu-ray and Microsoft Silverlight
- New Output Formats: AVI, AIFF, DV Stream, Image Sequence, Wave, and WMV with VC-1
To coincide with the release of Squeeze 6, Sorenson Media has also launched an innovative new Preset Exchange, an online repository of professional “video encoding recipes” or presets. The presets in the Exchange have been created by top industry compression experts, thereby providing Squeeze 6 users with direct access to the same encoding tools used by seasoned encoding professionals to get the best quality out of their encoding processes. Because the Preset Exchange is seamlessly integrated with Squeeze 6, users can instantly import new presets into Squeeze by clicking “Install” on the Preset Exchange Web site. Along with previous integration with Avid’s suite of editing applications, Sorenson Squeeze 6 also now works seamlessly with Apple’s Final Cut Pro and iMovie. This process significantly improves workflow times by eliminating the need for cumbersome exporting and importing between applications and enables users to tap into the powerful Squeeze feature set directly from their favorite editing software.
