Brightcove and TubeMogul Partner to Provide Online Video Analytics

Posted by Derrick on December 31, 2009 under Video Streaming and Compression | Be the First to Comment

Brightcove Inc., the leading online video platform, and TubeMogul, the leading distribution and analytics service for online video, announced a strategic alliance to collaborate on next-generation technology that will increase the overall value of online video content by providing in-depth insight into viewer engagement and behavior. As part of the broad-based alliance, Brightcove has licensed TubeMogul’s InPlay technology to power the analytics in the Brightcove 4 platform and deliver flexible, best-in-class analytics to Brightcove’s worldwide customer base.

“In today’s new era of video ubiquity on the Web, all organizations need a deep understanding of how their video content is being consumed in order to generate additional value from their online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Together with TubeMogul, we’re providing our worldwide customer base with access to next-generation analytics technologies that will help these organizations to deliver more impactful, engaging video content. We are proud to partner with TubeMogul given the company’s success and impressive analytics solutions, and we look forward to collaborating to deliver more advanced technologies and services in the future.”

Through this strategic alliance, Brightcove and TubeMogul now provide the most comprehensive solution for video publishing, distribution, and analytics to address the full spectrum of customer segments. Already a market leader amongst the largest media companies and brand marketers in the world, Brightcove’s recent introduction of Brightcove 4 brings the platform within reach for every professional website project or organization. Having established itself as the leading distribution and analytics platform for hundreds of thousands of independent content producers, interactive agencies, and Web marketers, TubeMogul is increasingly serving large consumer brands and other organizations. Together, the companies deliver centralized insight into online video initiatives that will enable customers to broaden and diversify their content and increase monetization opportunities.

“Our collaboration with Brightcove will help customers ranging from the largest media companies in the world to small brand marketers to optimize the performance of their video content and drive additional business value for their online video initiatives,” said Brett Wilson, chief executive officer and co-founder at TubeMogul. “These in-depth analytics and comprehensive statistics will directly impact the kind of video content that is being rolled out across some of the most popular Web properties in the world. Whether you’re a brand marketer or a media company, this partnership will help you to deliver better, more impactful video content.”

Brightcove and TubeMogul will collaborate on the development of new analytics offerings and premium products, giving organizations even greater control and insight into online video experiences. The alliance also provides a framework for co-marketing and sales activities between the two companies that will enable each partner to leverage their complementary customer bases and market positions.

Brightcove Cited as an Online Video Platform Leader

Posted by Derrick on November 6, 2009 under Video Streaming and Compression | Be the First to Comment

Brightcove Inc., the leading online video platform, announced it was recognized as a leader by Forrester Research, Inc. in its report, The Forrester Wave: U.S. Online Video Platforms, Q4 2009. Brightcove was among the select companies that Forrester invited to participate in its Wave report, and the company received top scores across all of the major evaluation categories.

According to the report, “Brightcove’s offering is the most comprehensive video platform in this Forrester Wave evaluation; it consistently scores high marks with few, if any, gaps. The company’s customer base, video scale, and internal resources are unrivaled in the market today. Brightcove’s significant resources and road map position the company to stay ahead in the video platform race.”

“Brightcove is honored to be recognized by Forrester as a leading online video platform,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “This is an exciting time for the online video industry, as video is becoming as pervasive as text on the Web and nearly every professional website is looking to publish video. We see an enormous global opportunity to establish Brightcove as the dominant platform for professional video publishing on the Web, and we believe this recognition from Forrester further validates our leadership position in the market.”

Forrester evaluated the strengths and weaknesses of six U.S. online video platform vendors against 37 criteria in three major categories – current offering, strategy and market presence. Platforms were evaluated against several features, including media management, user-generated video, player capabilities, publishing capabilities, distribution capabilities, monetization capabilities, reporting capabilities, internationalization, integration, scalability, and service offerings. Strategy was measured against the vendor’s ability to envision the future needs of the marketplace, the road map required to meet these needs, partner relationships and executive team experience. Customer base and financial strength were measured to determine market presence.