Telegraph Media Group partners with Ooyala
Posted by Derrick on February 8, 2010 under Video Streaming and Compression | 
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Ooyala Inc., a leading provider of end-to-end video platform applications and services, announced that Telegraph Media Group (TMG), publisher of the UK’s leading newspaper and online news destination site, Telegraph.co.uk, has chosen Ooyala’s market leading online video platform to power its online video. Ooyala and TMG will also partner to develop new technologies to improve the way information is delivered and consumed online.
Ooyala was recently rated as a market-leading video platform provider and the leader in the area of video analytics and monetisation, by Forrester Research. “Ooyala’s end-to-end video platform offers best-in-class video analytics and monetization capabilities” – Bobby Tulsiani, Sr. Analyst at Forrester Research.
TMG reaches over 30 million unique users and delivers over a million hours of online video on a monthly basis. With the Ooyala partnership, TMG aims to set new standards within the industry by delivering a higher quality and more personalized consumer experience, creating greater efficiencies in news content management and providing advertisers with increased consumer insight.
In 2009, TMG saw a dramatic rise in online video consumption. By moving to Ooyala’s platform and leveraging its real-time analytics, TMG will be able to provide its audience with highly targeted video content at a market leading speed.
Ooyala Inc., a U.S based company with offices in London, provides a fully integrated online video platform that enables media companies to manage, deliver, syndicate, analyze and monetise their premium video content. The platform’s real-time analytics engine allows clients to view, in real-time, how their online video and associated advertising is being consumed.
“Ooyala’s innovative video solutions will help us accelerate our overall online video strategy” said Paul Cheesbrough, Chief Information Officer at Telegraph Media Group. “Their online video publishing, analytics, and video monetization services will ensure we are fully able to exploit the value of our online video content in 2010” he added.
In May 2009, Telegraph Media Group was named ‘Best Digital Publisher – Consumer’ at the Association of Online Publishers Awards. On November 30, TMG announced a multi-million pound investment in a new digital business unit, that will be headed by Editor-in-Chief Will Lewis.
“Telegraph Media Group has led its commercial rivals in online news for 15 years. Faced with the challenges of making online video profitable, the company has recognised that the key to successfully monetising content lies in having better consumer insights” said Jay Fulcher, Ooyala’s President and CEO. “We are excited to be partnering with such a forward-thinking company and look forward to building technologies that will enable the news industry to better monetize and expand their global media footprint.”
In 2010 Ooyala is planning to invest heavily to expand its operations into the European markets.
